Beauty Bay, which was founded back in 1999, collapsed into administration on Friday, March 6.
They had shut down their website as they prepared to conclude all their operations.
However, a French-owned company called AA Investments Group bought them for an undisclosed amount, saving their stores and people’s jobs.
Speaking on the sale, administrator Rick Harrison said: “Since its inception in 1999, Beauty Bay has grown to become one of the UK’s leading online beauty retailers, selling well-known cosmetics and cult brands to over five million customers.
“We are pleased to have concluded this transaction, which will see the brand continue under new ownership, and wish everyone connected with the business all the best for the future.”
Brothers Arron and David Gabbie, who founded the business, also shared their gratitude in a joint statement.
They said: “We would like to say a huge thank you to our brilliant team who have helped to make Beauty Bay everything that it is today.
“Their commitment and support over the last 27 years have been unwavering, no more so than over these past few weeks.”
At the time of writing, the company’s website is not back up and running.
However, they’ve said it will be “reopening soon” and have asked customers to “stay tuned”.
Beauty Bay stocks more than 200 brands on its platform, including Ariana Grande, Clinique and MAC, as well as its own range of products.
Beauty Bay among several businesses to have fallen into administration
2026 has seen several retailers entering administration and others announcing widespread store closures.
Fashion brand LK Bennett collapsed into administration in January and has launched a closing-down sale at its stores.
Its nine stand-alone and 13 concession stores are at risk of closing.
John Noon and Mark Firmin of Alvarez & Marsal Europe LLP were appointed joint administrators.
Following this, the LK Bennett brand and related intellectual property were sold to US firm Gordon Brothers, which also owns Laura Ashley and Poundland.
Alongside this, major high street retailers, including River Island, Primark, and Poundland, have been forced to close stores, while Revolution and BrewDog have shut the doors to 21 and 38 pubs, respectively.
Several other retailers have fallen into administration recently, including:
Russell & Bromley
Moores
Claire’s and The Original Factory Shop
Quiz
UK delivery company Yodel is also set to be phased out over the coming months after being acquired by InPost.
It’s not been all bad news for the UK high street, with several major brands announcing new store openings for 2026, including Aldi, M&S, Superdrug, and Lidl.
Are you happy that Beauty Bay has been saved? Let us know in the comments.
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