UK chocolate brand sold at Aldi and Tesco enters liquidation

Icon Foods, based in Woodford Green in North East London, was founded in 2022 and makes a range of chocolates from Impulse Bars to Mixed Chocolate Doy Packs.

The confectionery company started out as enjoy-i in 2010, fast becoming “one of the top confectionery brands” in Aldi stores across Ireland, before rebranding as Icon Foods 12 years later.

Icon Foods, on its website, says: “At Icon Foods, we’re all about shaking things up with innovative food solutions and iconic confectionery that brings a familiar tingle to every taste bud.

“We believe that creativity, quality, and affordability should go hand in hand. That’s why we are making delightful treats accessible to all retailers—big or small, global or local.

“With a strong commitment to sustainability and ethical sourcing, each of our products is crafted with care and passion.

“Together with our partners, we’re on a mission to inspire joy and connection, celebrating life’s sweet moments with our delicious range of treats that everyone can enjoy.”

Icon Foods set to close as it enters liquidation

However, Icon Foods is now set to close after voluntarily entering liquidation, according to the London Gazette.

Steven Edwards and Mark Holborow from Crowe LLP were appointed joint administrators on March 2.

Turbulent start to 2026 for UK high street

It has been a rough start to 2026 for the UK high street, with several retailers entering administration and others announcing widespread store closures.

Major high street retailers, including River Island, Primark, and Poundland, have already been forced to close stores in 2026, while Revolution and BrewDog have shut the doors to 21 and 38 pubs, respectively.

Several other retailers have fallen into administration recently, including:

Meanwhile, four UK travel companies have closed in the opening weeks of 2026:

EcoJet Airlines, billed as “the world’s first Electric Airline”, has also entered liquidation after just three years, resulting in the cancellation of all planned flights.

UK delivery company Yodel is set to be phased out over the coming months after being acquired by InPost.

Tesco also recently revealed plans to cut 380 jobs in stores across the UK, while it’s been reported that Morrisons is looking to sell some of its in-store pharmacies as it continues to cut costs.

It’s not been all bad news for the UK high street, with several major brands announcing new store openings for 2026, including Aldi, M&S, Superdrug, and Lidl.

Which recent shop closure has affected you the most? Let us know in the comments below.

#chocolate #brand #sold #Aldi #Tesco #enters #liquidation

Leave a Reply

Your email address will not be published. Required fields are marked *