LATIN LAUNCH: Loro Piana opens Thursday its first boutique in Latin America, at the Shopping Cidade Jardim luxury center in São Paulo.
“Minimalist, refined, and dynamic, the boutique’s concept and interior design represent the true essence of Loro Piana, featuring core elements of refined materials, a warm color palette, and signature oak and carabottino wood details,” the Italian luxury brand indicated in a statement.
The Loro Piana boutique in the Shopping Cidade Jardim luxury center in São Paulo.
Warm earthy tones of the company’s signature Kummel color, beige, and burgundy, combined with soft lighting, create what executives describe as a “home away from home” feeling inside the store.
The facade, inspired by the soft and wavy texture of Loro Piana fabrics, unfolds across three windows and is crafted from handmade terracotta ceramic tiles. The tiles are crafted in Italy in glazed ceramic in the Loro Piana Kummel color.
The boutique features Loro Piana’s fall 2026 collection. Up front are women’s soft accessories and bags, a textile wall showcasing foulards, and then a presentation of scarves. Next is women’s ready-to-wear and shoes in a setting furnished with armchairs upholstered in Loro Piana fabrics that feature touches of the luxury brand’s Kummel hues.
There’s a separate ready-to-wear room framed by wooden walls with beige accents, and furnished with an armchair and coffee table crafted in Brazilian wood by the late Polish-Brazilian architect and designer Jorge Zalszupin. There’s a private by-appointment client room, again upholstered in Loro Piana fabrics, and a dedicated space as well for menswear.
Other touches include a sculptural chandelier, crafted in amber-shaded glass and designed by the Egyptian-Brazilian artist Elvira Schuartzy, and a lounge for relaxing.
Shopping Cidade Jardim is one of Brazil’s premier destinations for luxury shopping, leisure and fine dining. Opened in May 2008 in São Paulo, the center has an assortment of flagships and exclusive operations from some of the world’s most prestigious houses.
#Loro #Piana #Enters #Latin #America