For holiday, Bloomingdale’s will be all decked out in Ralph Lauren.
The retailer will launch Bloomingdale’s x Ralph Lauren, a partnership that will transform Bloomingdale’s 59th Street flagship with Ralph Lauren holiday windows and a facade installation celebrating traditions and togetherness. For the first time, Ralph Lauren will transform the store’s facade with a dramatic large-scale installation, complemented by a series of dedicated holiday windows.
The collaboration marks the introduction of The Ralph Lauren Holiday Shop, a pop-up shop on the first floor showcasing the brand’s craftsmanship. Opening Thursday and live through early January, the shop will feature Ralph Lauren Purple Label and Ralph Lauren Collection alongside an assortment of luxury gifts.
“Last year we had a record-breaking holiday season [Burberry takeover]. We really had to create a campaign and reimagine the 59th Street flagship to exceed last year. Who better to do that with than someone that we’ve had a great partnership with for close to 60 years? That’s Ralph Lauren,” said Kevin Harter, vice president of integrated marketing at Bloomingdale’s.
Exclusive looks from Jimmy Choo.
Courrtesy of Bloomingdale’s
“This kind of hero partnership really worked for us last year, so Ralph Lauren was the perfect partner to go out to this year,” Harter said.
Harter explained that Ralph Lauren will have the windows and an immersive installation that will light up Bloomingdale’s facade on Lexington Avenue. There will also be the “beautiful pop-up” on the main floor located near the luxury accessories area.
Asked if Ralph Lauren contributes to the cost of this, Harter said, “It’s a true partnership.”
Harter didn’t want to give too much away about the windows, but said, “I can tell you, in typical Ralph Lauren fashion, they’re really creating this immersive experience that really reflects the holiday season, as well as both of our brands.”
On Nov. 20, singer-songwriter Sienna Spiro will perform live against the backdrop of the holiday windows, which will be unveiled that evening.
Overall, Bloomingdale’s theme for the season is “A Treasured Holiday,” celebrating traditions, thoughtful gifting and moments.
Exclusive Judith Leiber bag
Courteys of Bloomingdale’s
“The holidays are one of the most exciting times of year at Bloomingdale’s, and this season, we’re bringing that energy to life in bigger and more memorable ways than ever,” said Olivier Bron, chief executive officer of Bloomingdale’s. “From our iconic holiday windows and our partnership with Ralph Lauren to immersive brand experiences, exclusive gifts and special moments that bring people together, every detail is designed to inspire discovery and make the season feel special. We’re thrilled to welcome our customers to celebrate with us and create memories that resonate after the season ends,” Bron said.
Among the approximately 20 activations at Bloomingdale’s this season will be a Barbour shop, which will be open Nov. 20 to Jan. 10, where they have partnered with Tea & Sympathy to create a café that will offer classic winter warmers, holiday gifts and seasonal treats from Tea & Sympathy.
Looks from Barbour.
Courtesy of Bloomingale’s
In addition, Uggs will take over Forty Carrots from Nov. 20 through Jan. 3 and will create an exclusive holiday yogurt flavor. A special shop will be installed in the next week or two.
Santaland will be located on the eighth floor, featuring Santa photos, festive treats and surprises with select dates open to the public and others for reserved appointments. That will be available from Nov. 21 to Dec. 24.
Holiday trimmings and decor.
Courtesy of Bloomingdale’s
Other activations are Burberry on a Cashmere Pop-Up shop; Hermès Festive Workshop featuring fragrance and beauty collections; Barberino’s Italian Barbershop; Parfums de Marly Holiday Pop-up; Christofle Mood Pop-up, and Robert Coin x Studio 59, an Italian-inspired holiday experience showcasing Coin’s Venetian Princess collection, complemented by festive bites and signature cocktails, including The Signature Ruby and The Venetian Princess.
Bloomingdale’s will offer exclusive gifts and limited-edition holiday treasures from Aqua x Dani Michelle Holiday Collaboration, Bloomingdale’s Advent Calendar and special holiday tree and ornament partnerships featuring New York City Ballet, Caviar Kaspia, and Alice + Olivia. An assortment of statement accessories created exclusively for Bloomingdale’s, including crystal-embellished slingbacks, opulent clutches, and designs from Christian Louboutin, Rene Caovilla and Valentino Garavani will be showcased.
Some looks from Polo Ralph Lauren.
Courtey of Bloomingdale’s
From Nov. 1 through Dec. 31, Bloomingdale’s will support No Kid Hungry in the fight to end childhood hunger through in-store round-up donations and online contributions. Select stores will also host cooking demonstrations with No Kid Hungry chefs and restaurant partners.
Continuing its longstanding partnership with Child Mind Institute supporting children’s mental health and learning needs, $5 from each limited-edition Little Brown Bear sold at its regular price of $37 will benefit Child Mind Institute, alongside in-store and online donations from Nov. 1 through Dec. 31. Since 2009, Bloomingdale’s has raised more than $4 million for the Child Mind Institute.
Summing up all activations that will take place at Bloomingdale’s during the season, Harter said, “You can be there all day.”
#Bloomingdales #Ralph #Lauren #Partner #Holiday #Windows #PopUp