Jennifer Meyer has reopened her Pacific Palisades flagship.
The roughly 500-square-foot boutique, Meyer’s first and sole retail location, opened in 2018 and is back in business as the neighborhood continues to rebuild following the Palisades fires.
Located at 1050 North Swarthmore Avenue in Palisades Village, the store has been completely redesigned, marking a return to physical retail for the brand.
“Prior to the fires, the Palisades store was such an important part of our business, and we absolutely felt its absence financially when it closed,” Meyer said, declining to share figures. “We love this store and were so excited to come back. It’s been amazing seeing our customers again, and we’re really happy with how it’s performing. We see this as a long-term investment in the Palisades, and everything is moving in such a positive direction. We know it will only continue to grow as the Village comes back to life. The energy there feels so good.”
Inside Jennifer Meyer’s newly redesigned Pacific Palisades flagship.
Courtesy/Cole Moser
For Meyer, who was born and raised in Los Angeles and grew up on the Westside, reopening in the Palisades also carried personal significance.
“It’s really the beginning of the community building itself back up, bringing back the homeowners, bringing back the schools,” she said. “It’s amazing to be sort of at the center of restarting that and to be a small part of it.”
Meyer worked with Mike Moser Studio and Tula Builders, led by Lauren Bruksch, to completely gut and rework the space.
The boutique features blue millwork, limestone floors, Murano sconces, custom white oak vitrines and chandeliers. A hand-carved full-length mirror incorporates Meyer’s signature leaf motif, while original enamel artwork by her grandmother Edith is displayed throughout.
“It used to be this pink plaster, which I love, but now it has this really beautiful blue turquoise feel, which felt very Westside beachy to me,” Meyer said.
Inside Jennifer Meyer’s newly redesigned Pacific Palisades flagship.
Courtesy/Cole Moser
The merchandising was reconsidered as well, with more open space, redesigned display cases and seating replacing cases that previously occupied the front windows.
“You can really see all the designs,” Meyer said. “I just wanted you to be able to get a feel for the whole collection and really have amazing choices to pick from.”
Meyer said the brand’s Good Luck Necklace continues to be a bestseller, while customers also return for longtime signatures including evil eyes and inlay hearts.
“You love being back for those moments and those last-minute fun things that you don’t get to feel online, you really get to feel them in person,” Meyer said of interacting with customers.
Next, Meyer is preparing to introduce new love bird designs while continuing to build on the brand’s core collection.
“There’s these love birds that I have coming out. I’m very into love and finding your inner love or your person,” she said.
Jennifer Meyer inside her newly reopened Pacific Palisades flagship.
Courtesy/Cole Moser
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