Transatlantic Collaboration: Gap and A.P.C. have partnered on a 37-piece collection connecting Gap’s American style with A.P.C.’s Parisian point of view.
The apparel and accessories in the Gap x A.P.C. collection create what officials described as an “essential fall wardrobe through a shared language of timeless essentials, exceptional quality and effortless style.” Denim, which the Paris-based A.P.C. and the San Francisco-based Gap are both known for, anchors the collection.
“Every collaboration we pursue begins with a shared vision,” said Mark Breitbard, president and chief executive officer of Gap Brand. “We were drawn to A.P.C. because of their distinctive Parisian perspective and commitment to timeless essentials. We’ve brought that point of view together with Gap’s heritage of modern American style in a way that feels authentic to both brands.”
Officials also said the collection, which has looks for both men and women, “draws from the language of 1960s cinema, music and art, and the sheer casual look that defined this cultural era. The collection reinterprets each brand’s signature silhouettes and design codes to feel both classic and current, relaxed but sophisticated.”
Jean Touitou, founder of A.P.C., said: “For me, there is a chic way to be casual and a casual way to be chic. The research of that balance is at the heart of this collaboration, which brings the concept of ‘sheer casual’ to life. Gap and A.P.C. both aim to achieve authentic, familiar, well-made clothes that can become pillars of your wardrobe.”
In line with the ’60s inspiration, the collaboration will be highlighted through “The Long Way,” a short film directed by Karl Cannone, styled by fashion image consultant Alastair McKimm, and overseen by Gap’s head of creative Calvin Leung. Shot in the historic Montmartre neighborhood in Paris, the film tells a cross-cultural story of unexpected connections and stars emerging American rapper ian and French DJ Paloma Le Friant. The film will premiere on owned-brand social and digital channels.
Select men’s styles, including denim jackets and relaxed straight jeans, are crafted from premium Japanese denim and offered under $200. For women, popular fits include the “high rise stride” and “low rise ’90s loose” cut in Gap’s 100 percent cotton rigid denim, and paired with denim jackets.
Beyond denim, there’s tailored Oxford shirting, functional outerwear, knitwear and accessories. Fabrics include cashmere, wool and corduroy and prices range from $28 to $328.
The collection will be available beginning Friday, on gap.com, at 10 Gap stores in the U.S. and Canada, and A.P.C.’s Mercer Street store in Manhattan. The collection will also be available in Japan, the U.K., Europe, Turkey, China, Mexico, Australia and the Middle East.
Gap and A.P.C. will launch activations in New York City and Tokyo. On Thursday, members of the Gap Encore loyalty program get early access to shop the collection at a pop-up in New York City, online and on the app.
Gap x A.P.C.
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