<\/p>\n
\n\tNEW YORK \u2014 Zara is heightening its focus on the guys.<\/p>\n
\n\tThe Spanish retailer on Wednesday opened a Zara Man store at 73 Spring Street, only the second men\u2019s-only concept in the U.S.<\/p>\n
\n\tFor the past two weeks the 2,150-square-foot store in the heart of SoHo served as the space to launch the Willy Chavarria-designed collection Vatisimo. Although pieces from that capsule continue to be sold in the store, it now houses a wide range of Zara\u2019s men\u2019s product.<\/p>\n
\n\tThe store is a short distance from Zara\u2019s SoHo flagship and is being operated as a pop-up that will remain open through the end of June.<\/p>\n
\n\tIn a walkthrough on Wednesday morning, a company spokesperson said that Zara\u2019s menswear has been experiencing strong demand, prompting the company to highlight the category in its own distinct locations. Last fall, Zara opened a permanent men\u2019s store at South Coast Plaza in California, following openings in Madrid, Zurich, Rome, Berlin, and Osaka, Japan.<\/p>\n
\n\t\u201cThis Zara Man pop-up follows the opening of our Costa Mesa store in November, the first stand-alone Zara Man boutique in the U.S., and brings the concept to the heart of SoHo, one of the world\u2019s leading retail destinations,\u201d said Javier Romero, Zara\u2019s menswear director. \u201cThe new space marks an important step for Zara Man, combining accessibility with a strong and distinctive brand identity.\u201d<\/p>\n
\n\tThe spokesperson said Zara is always open to trying new concepts such as the solo men\u2019s stores. She said the flagship at 503 Broadway will continue to carry men\u2019s merchandise, but the new space is more elevated and intimate.<\/p>\n
\t\t\t\t\tThe Zara Man store offers a more-intimate experience than the typical flagship.<\/p>\n
\t\t\t\t\t\t\t\t\tEMILIO MONTERO DOMO FOTOGRAFIA S<\/p>\n
\n\t\u201cThe main difference between this and the flagship is the way we\u2019re mixing and coordinating product,\u201d said one of the company\u2019s brand managers. Customers can rest in the chairs at the center of the space and can expect more one-to-one interaction with associates. The merchandise mix is also higher quality and the assortment is not as dense as in a traditional Zara store. \u201cIt\u2019s more like a boutique,\u201d he said. \u201cWe\u2019re not exposing a lot of units. It feels more like a home.\u201d<\/p>\n
\n\tThe space will also house special collections, such as one with Aaron Levine that will debut in two weeks. It offers some special New York-specific pieces, including limited-edition T-shirts sporting \u201cBowery Electric\u201d or \u201cPrince Street Groove Alley Soho\u201d graphics.<\/p>\n
\n\tAccording to Romero, the Zara Man offering has been expanded in recent years to include sportswear, wardrobe essentials and extensive \u201curban\u201d and denim offerings. \u201cWe have also launched special collaborations with creators who share our passion for quality and design in menswear, such as Willy Chavarria, Aaron Levine, Nanushka, Harry Lambert, Samuel Ross and Twojeys, among others.<\/p>\n
\n\t\u201cAt Zara Man SoHo, we are proud to present collections such as Archive, available only in select Zara stores worldwide, alongside our broader menswear offerings, including contemporary and essential lines like Origins and Studio Collection.\u201d<\/p>\n
\n\tThe spokesperson said the plan is to exit the space in June, but Zara may well open other men\u2019s-specific stores in the future. \u201cWe\u2019re always analyzing our opportunities but it has to be a very special location,\u201d she said.<\/p>\n
\n\tRomero added: \u201cWe have always been highly selective about our locations, including within the U.S., our second-largest market. Since 2016, we have operated a store in SoHo (503 Broadway) offering our three sections: woman, man and kids. The evolution of that store, together with the strength of our online operations, makes SoHo a natural fit for a dedicated men\u2019s boutique for our customers in New York.\u201d<\/p>\n
\t\t\t\t\tZara Man is on Spring Street in SoHo.<\/p>\n
\t\t\t\t\t\t\t\t\tEMILIO MONTERO DOMO FOTOGRAFIA S<\/p>\n
\n\tOverall, Romano said, Zara strives to \u201ccreate an exceptional fashion experience for our customers as we navigate an increasingly engaging and dynamic retail environment. This boutique underscores Zara\u2019s ongoing commitment to listening to customers and innovating store formats to fit their evolving lifestyles, with a more personalized approach to service.\u201d<\/p>\n
\n\tThe U.S. is a very important market for Zara and its parent, Inditex. Last year the company was focused primarily on the West Coast, opening new flagships in Los Angeles at The Grove and Forum Shops at Caesars Palace in Las Vegas. In addition, the Zara store on Newbury Street in Boston City Center reopened after a major refurbishment in December and with the addition of a unit in Charlotte, N.C., the company now has stores in 26 states.<\/p>\n
\n\tAll told, however, Zara still only operates around 100 stores in the U.S., meaning \u201cthere\u2019s room to grow,\u201d the spokesperson said. The brand operates more than 1,500 stores globally. <\/p>\n
\n\tThis year, Zara is focusing more of its energies on the East Coast. The company\u2019s large flagship at 660 Fifth Avenue at 52nd Street in New York that opened in 2012 was closed last week for a major renovation project that is expected to be completed by the end of the year. In addition, the company\u2019s store on 34th Street is being expanded by taking a storefront next door. That location will remain open until the new space is completed later this year. The company will also open its first store in the Bronx in a development called the Mall at Bay Plaza on April 30. The company\u2019s store on Lincoln Road in Miami is also being given a facelift this year.<\/p>\n
\n\tBy the end of this year, the company expects to operate around 110 Zara stores in the U.S. In New York, Zara also operates stores on the Upper West Side, at 500 Fifth Avenue, at 101 Fifth Avenue, at 222 Broadway and in the Shops at Hudson Yards. There are also units at the Queens Center Mall and Kings Plaza in Brooklyn. <\/p>\n
\n\tAnd looking beyond Zara, Inditex\u2019s younger-skewed brand Bershka will open its first stores in the States this year. Two stores are slated to open in the Miami market this summer. The brand has been selling online in the U.S. and strong results prompted the decision to open brick-and-mortar locations.<\/p>\n
\n\tInditex\u2019s Massimo Dutti division is also expanding its U.S. presence with stores being added in Miami and SoHo this year.<\/p>\n
\n\tIn fiscal 2025, Inditex reported that net income increased 6 percent to 6.2 billion euros on sales of 39.9 billion euros, an increase of 3.2 percent. Zara represents the lion\u2019s share of the company\u2019s business with sales of 28 billion euros last year, up from 27.8 billion euros in 2024.<\/p>\n
#Zara #Opens #Mensonly #Store #Spring #Street #SoHo<\/p>\n","protected":false},"excerpt":{"rendered":"
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