<\/p>\n
\n\tBaccarat has tapped a seasoned interiors and fashion executive as its new chief executive officer in North America, WWD has learned.<\/p>\n
\n\tThais Roda, most recently president and CEO of Liaigre Inc., the American arm of the French design and architecture studio, started Wednesday and reports to Arnaud Gestin, Baccarat\u2019s global chief\u00a0revenue officer.<\/p>\n
\n\tHer mandate spans from \u201cstrengthening the performance and desirability of its crystal collections across boutiques and partner networks to deepening client engagement and further enhancing the brand\u2019s visibility and desirability through its broader universe, as expressed through selected partnerships, including emblematic brand expressions such as the Baccarat Hotel New York and the iconic Baccarat Rouge 540 (perfume),\u201d the French crystal maker said.<\/p>\n
\n\tRoda succeeds Adam Banfield, who spent nearly three years in the role. His next move could not immediately be learned.<\/p>\n
\n\tAccording to Baccarat, Roda drove a \u201csubstantial increase in revenue and profitability across the U.S. market\u201d during her tenure at Liaigre, while also successfully restructuring operations and strengthening its \u201ccross-continental synergies.\u201d<\/p>\n
\n\tBefore Liaigre, Roda spent six years heading U.S. business and finance operations for jeanswear firm Marith\u00e9 + Fran\u00e7ois Girbaud, and before that eight years as U.S. operations director at bridal specialist Pronovias, her LinkedIn profile shows.<\/p>\n
\n\tCommenting on her appointment, Laurence Nicolas, global CEO of Baccarat, lauded her \u201cextensive knowledge of the luxury and design industries, combined with her strong operational expertise and proven leadership.\u201d<\/p>\n
\n\t\u201cThais brings the discipline, vision and strategic clarity required to elevate our presence and reinforce the very best of French art de vivre that defines our maison,\u201d she added.<\/p>\n
\n\tRoda said she looks forward to \u201cworking closely with the teams across the Americas to elevate the client experience, strengthen the brand\u2019s presence, and reinforce the strategic pillars that have made Baccarat an enduring symbol of French luxury.\u201d<\/p>\n
\n\tNorth America ranks as Baccarat\u2019s second-largest market, after Japan.<\/p>\n
\n\tIn total, Baccarat counts about 200 points of sale across the U.S. and Canada. This summer, it plans to renovate its boutique within the Baccarat Hotel New York.<\/p>\n
\n\tFounded in 1764, Baccarat is one of Europe\u2019s oldest and best-known purveyors of crystal creations, from chandeliers and Champagne glasses to jewelry pieces, vessels and figurines. It also markets fragrances, jewelry, barware, lighting, gifts and home decor.<\/p>\n
\n\tIn recent years, it has flexed its muscles as a lifestyle brand, expanding its activities in hospitality and fine dining, handing its Maison Baccarat in Paris to star chef Alain Ducasse.<\/p>\n
\n\tIn addition, new Baccarat hotels in Rome and Florence are expected to open in the next 18 months, and real estate firm Aldar Group recently revealed the development of the Baccarat Residences Abu Dhabi.<\/p>\n
\t\t\t\t\tThe Alain Ducasse Baccarat restaurant in Paris.<\/p>\n
\t\t\t\t\t\t\t\t\tMicka\u00ebl Bandassak\/Courtesy of Baccarat<\/p>\n
#Baccarat #Appoints #Thais #Roda #CEO #North #America<\/p>\n","protected":false},"excerpt":{"rendered":"
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