<\/p>\n
\n The update affects millions of members of the Boots Advantage Card, with changes set to roll out from May 2026.\n<\/p>\n
\u201cYour Boots Advantage Card is changing\u201d<\/p>\n
\n In an email sent to customers, Boots confirmed the shake-up is on the way.\n<\/p>\n
\n The message told members: \u201cYour Boots Advantage Card is changing.\u201d\n<\/p>\n
\n One of the biggest updates is the removal of a long-standing perk.\n<\/p>\n
\n Boots said: \u201cFrom May 2026, the current 10% Boots own brand discount for Advantage Card holders will be replaced\u2026\u201d\n<\/p>\n
The perk that\u2019s being scrapped<\/p>\n
\n The 10% discount on Boots own-brand products \u2013 a favourite among regular shoppers \u2013 will be phased out.\n<\/p>\n
\n Instead, the retailer says it will introduce a different kind of saving.\n<\/p>\n
\n According to the email: \u201c\u2026with extra offers available through the Boots app, together with lower prices throughout our Boots own brand range.\u201d\n<\/p>\n
\n This means shoppers may still save money, but not in the same straightforward way as before.\n<\/p>\n
What\u2019s staying the same<\/p>\n
\n Despite the changes, Boots has confirmed that core rewards will continue.\n<\/p>\n
\n The email reassured members: \u201cAdvantage Card holders will continue to collect 3 points for every \u00a31 spent.\u201d\n<\/p>\n
\n That means the basic points system \u2013 where points can be turned into money off future purchases \u2013 is not changing.\n<\/p>\n
\n Recommended reading:\n<\/p>\n
Extra reassurance for parents<\/p>\n
\n There\u2019s also good news for families using the Parenting Club.\n<\/p>\n
\n Boots said: \u201cAs a member of Boots Parenting Club, you\u2019ll still collect 8 points for every \u00a31 spent on your baby shop.\u201d\n<\/p>\n
\n This higher earn rate remains one of the most valuable perks within the scheme.\n<\/p>\n
\n From May 2026, Boots Advantage Card customers will see new\u00a0personalised\u00a0offers on the brands they love and shop the most in the Boots app and when shopping online at boots.com. This includes regular double points offers and exclusive\u00a0price\u00a0promotions on brands that customers choose most, including new and trending premium beauty and\u00a0skincare brands. \u00a0Based entirely on customers\u2019 shopping habits, even better deals will be available for those who shop more\u00a0frequently.\u00a0\n<\/p>\n
\n The change follows new Boots research that shows that\u00a0the majority of\u00a0UK shoppers are looking for value that feels relevant to them (58%). Two thirds (66%) of loyalty customers report that they want retailers to give them\u00a0personalised offers on the brands and products they regularly buy, in addition to seeking more opportunities to build up points to spend in future on \u2018treats\u2019.\u00a0\n<\/p>\n
\n Charlotte Lock, Chief Marketing Officer at Boots, said: “Boots Advantage Card is one of the most generous\u00a0loyalty\u00a0schemes on the market, and we continually evolve the programme to make sure it meets the changing needs and expectations of our customers.\n<\/p>\n
\n “They have told us they want more personalised offers that make sense for them, based on the brands that they like to shop. Using our data,\u00a0insights\u00a0and flexible promotional programme,\u00a0we\u2019re\u00a0able to do just that, making the scheme work even harder for each individual customer, by offering them their own personalised range of deals to activate each month.”\n<\/p>\n
\n \u00a0\n<\/p>\n
#popular #Boots #Advantage #card #perk #disappearing<\/p>\n","protected":false},"excerpt":{"rendered":"
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