<\/p>\n
\n\tMILAN \u2014 Bally is unveiling a new store concept in a new location on Via Montenapoleone in Milan.<\/p>\n
\n\tThis is part of a retail expansion that will also see the opening of stores in Paris and London, \u201ckey markets\u201d for the brand, said Mario Grauso, operating partner, chief creative officer, and in charge of\u00a0Bally\u2018s business operations.<\/p>\n
\n\tIn these cities, Bally is \u201ccurrently identifying the right locations, with the objective of opening by the end of 2026 or early 2027 at the latest,\u201d he said, adding that each new store and showroom will reflect this new visual identity, modeled after the Milan blueprint.<\/p>\n
\n\tBally currently operates 112 stores globally across Asia; the Europe, Middle East and Africa regions, and in the U.S., alongside selective wholesale partnerships. \u201cThe focus is on refining the footprint, optimizing distribution and strengthening key locations,\u201d said Grauso.<\/p>\n
\n\tIn 2019, a Bally flagship opened on the same street on the corner of Via Manzoni, now shuttered, and Grauso explained that the unit \u201cno longer reflected how we wanted to present the brand today. While it was in a strong location, its multiple floors and layout did not create a truly immersive shopping experience.\u201d<\/p>\n
\n\tNow positioned on Via Montenapoleone 10, the new store was \u201cconceived as a private walk-in closet, where the product is at the center and the experience feels more natural and intimate.\u201d<\/p>\n
\n\tGrauso developed the concept in close collaboration with Bally\u2019s architectural teams, \u201cwith the objective of creating a space that reflects the brand, with a strong focus on accessories.\u201d<\/p>\n
\n\tThe idea of \u201ca gentleman\u2019s wardrobe\u201d was behind the store concept, \u201cquiet, precise and intentional. Darker tones, black lacquer, velvet and black leather create an intimate atmosphere where material richness and architectural structure frame the product without distraction,\u201d said Grauso.<\/p>\n
\n\tSpanning over a selling space of 864 square feet, the boutique carries Bally\u2019s collections of ready-to-wear, shoes, bags and accessories for both men and women.<\/p>\n
\t\t\t\t\tThe new Bally store in Milan.<\/p>\n
\n\tThe window features a large front-lit Bally logo positioned on a glossy black metal base, while a raised platform displays selected pieces on black metal shelving. A video screen mounted on a sliding rail within a chromed steel structure creates a visual threshold with the interior.<\/p>\n
\n\tAt the entrance, a full-height mirrored wall alongside the internal staircase connects the ground floor and mezzanine, amplifying the sense of space.<\/p>\n
\n\tA carpet runs across the sales floor and along the internal staircase for spatial continuity, while velvet curtains frame the mezzanine and basement levels, introducing depth and tactility.<\/p>\n
\n\tFurnishings are defined by the interplay of black metal and glass. Elements with glass shelving line the perimeter, adding lightness. At the center of the ground floor, an octagonal table in black lacquered wood anchors the space, paired with seating upholstered in black leather.<\/p>\n
\n\tOn the mezzanine level, fabrics and materials are further accented by a lacquered wood octagonal table, a velvet sofa coordinated with the surrounding drapery, and a cashier counter fully upholstered in black leather.<\/p>\n
\n\tGrauso joined the company in February, reporting directly to Michael Reinstein, chairman and chief executive officer of investment firm Regent, which took control of Bally in August 2024 from JAB.<\/p>\n
\n\tGrauso\u2019s expertise in the industry is wide-ranging, as over the years he has held roles as president of Holt Renfrew, Vera Wang Group, Joe Fresh and Puig Fashion, parent of Carolina Herrera, Nina Ricci and Paco Rabanne.<\/p>\n
\n\tThe American executive also lists senior positions at Celine,\u00a0Calvin Klein\u00a0and\u00a0Giorgio Armani\u00a0earlier in his career.<\/p>\n
\n\tAfter the departure of creative director Simone Bellotti, who joined Jil Sander in March last year, the brand is designed by its in-house team.<\/p>\n
\n\tBally is headquartered in Caslano, Switzerland, and was founded in\u00a01851\u00a0by brothers Carl Franz and Fritz Bally.<\/p>\n
\n\tIn addition to the Swiss storied house, Regent\u2019s fashion holdings comprise\u00a0Escada\u00a0and Club Monaco.<\/p>\n
#Bally #Presents #Store #Concept #Milan<\/p>\n","protected":false},"excerpt":{"rendered":"
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