<\/p>\n
\n\tUpdated 4:30 p.m ET April 1<\/p>\n
\n\tIt\u2019s Travis at Tommy and Carolyn at Calvin in the spotlight at PVH Corp.<\/p>\n
\n\tThe company turned in fourth-quarter results late Tuesday, revealing better-than-expected sales and operating margins that had chief executive officer Stefan Larsson singing the virtues of his PVH+ strategic plan.<\/p>\n
\n\tBut on his quarterly call with analysts, it was the company\u2019s ability to affix its brands to pop culture and keep them there that was driving the conversation.\u00a0<\/p>\n
\n\tLarsson has been increasing marketing spending and pushing for PVH to have more breakthrough moments with its brands. And he had some results to show.\u00a0<\/p>\n
\n\tThree-time Super Bowl champ Travis Kelce became global brand ambassador and creative collaborator for Tommy Hilfiger. And Calvin Klein was thrust into the center of the cultural conversation with the Hulu show \u201cLove Story: John F. Kennedy Jr. & Carolyn Bessette,\u201d a focus the brand has worked to capitalize on.\u00a0<\/p>\n
\n\tAs ever, fashion is about making a moment or capitalizing on it when one comes.\u00a0<\/p>\n
\n\t\u201cIt\u2019s almost impossible to have a conversation about Calvin right now without \u2018Love Story,\u2019\u201d Larsson said on the call, when asked about what the company has learned from the show\u2019s success.\u00a0<\/p>\n
\n\t\u201cI don\u2019t believe anyone could have anticipated the magnitude of the hit it has become globally and across generations,\u201d the CEO said. \u201cWe just got the data yesterday that over 40 million people have watched \u2018Love Story,\u2019 Hulu\u2019s most streamed show ever.<\/p>\n
\n\t\u201cWhen the show launched, we could see the search increase for Calvin Klein, e-commerce traffic, DTC is positive,\u201d he said. \u201cThe consumer is looking for iconic Calvin, starting with iconic underwear and iconic denim, the most sold denim style right now is the \u201990s fit.\u201d<\/p>\n
\n\tAll of that plays into the company\u2019s efforts to get Calvin Klein back to its roots, he said.\u00a0<\/p>\n
\n\t\u201cWhen something like \u2018Love Story\u2019 hits, it\u2019s just a really nice sync up with where we are with the brand,\u201d he said. \u201cSo it also shows the power of the brand. So we are talking about, since we started the PVH+ [strategic] journey, that there is something special in Calvin and Tommy because they are one of a handful of brands that have\u2026become globally iconic. This is a good example of this because the interest we see spans generations.\u201d<\/p>\n
\n\tTom Nikic, an analyst at Needham, argued in a research note that PVH\u2019s valuation is still too low, even with a stock bump that sent shares up 9.8 percent to $76.56 in trading on Wednesday, leaving the company with a market cap of $3.68 billion.<\/p>\n
\n\tNikic described fourth-quarter results as \u201cgenerally fine\u201d and said PVH could benefit if the show sparks interest in the brand.<\/p>\n
\n\t\u201cIf Calvin Klein goes viral thanks to the attention it\u2019s getting from the \u2018Love Story\u2019 TV show, it could drive upside to guidance,\u201d the analyst said.\u00a0<\/p>\n
\n\tWithout a 170-basis-point hit from tariffs, the company\u2019s operating margins stood at a very healthy 11.7 percent in the quarter. And revenues for the three months ended Feb. 1 rose 6 percent to $2.5 billion a year earlier, a performance that was flat in constant currencies.\u00a0<\/p>\n
\n\tAnd Tommy Hilfiger is having its own love story.<\/p>\n
\n\t\u201cThere is a lot of love for Travis Kelce out there, a lot of love for Tommy and then combining those really creates energy and interest,\u201d Larsson said. \u201cThe way we build that collaboration is, again, going back to the DNA of Tommy\u2019s classic American Cool.\u201d<\/p>\n
\n\tThat means pumping more \u201cinnovation and newness\u201d into the key categories like outerwear, sweaters, shirts and knits, bringing the marketing and product ever closer.<\/p>\n
#PVH #Corp #Boosts #Calvin #Klein #Tommy #Hilfiger #Pop #Culture<\/p>\n","protected":false},"excerpt":{"rendered":"
Updated 4:30 p.m ET April 1 It\u2019s Travis at Tommy and Carolyn at Calvin in the spotlight at PVH Corp. The company turned in fourth-quarter results late Tuesday, revealing better-than-expected… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=794"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/794\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}