<\/p>\n
\n\tDisney Consumer Products and Formula 1 are expanding on their partnership to now encompass F1 Academy.<\/p>\n
\n\tLeading up to this weekend\u2019s 2026 Chinese Grand Prix in Shanghai, Tasia Filippatos, president of Disney Consumer Products, has revealed that, as part of its multiyear deal with Formula 1, the all-women racing championship has been added to the partnership.<\/p>\n
\n\tClassic Disney characters Minnie Mouse and Daisy Duck will be fronting the collaboration, with the two appearing in exclusive merchandise launching this spring, on-site character experiences and original content to \u201cbring the magic\u201d to newer and established fans.<\/p>\n
\n\tOver the past few years, the sports have seen a massive surge in growth, with fans particularly of younger demographics. According to Formula 1, more than 4 million children aged 8 to 12 are active followers of the sport in the European Union and the U.S. Moreover, 54 percent of TikTok followers and 40 percent of Instagram followers are all under the age of 25.<\/p>\n
\n\t\u201cOur collaboration with Formula 1 sparked a cultural moment with fans worldwide and expanding into F1 Academy opens an exciting new chapter in that story,\u201d said Filippatos. \u201cWith Minnie Mouse and Daisy Duck leading the way, we\u2019re celebrating confidence, friendship and individuality while connecting Disney storytelling with a sport empowering the next generation of female athletes.\u201d<\/p>\n
\t\t\t\t\tAn exclusive look at the new merch Disney and F1 Academy are launching this spring.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Disney<\/p>\n
\n\tThis added partnership follows the news in May 2025 that Formula 1 and Disney are working together on a collaboration called \u201cFuel the Magic.\u201d As first reported by WWD, the duo launched a limited-edition capsule collection at the 2025 Las Vegas Grand Prix this past November. This weekend\u2019s race in Shanghai will also see the drop of the new Gentle Monster and Disney Formula 1 eyewear collaboration with pop-ups in both Seoul and Shanghai.<\/p>\n
\n\t\u201cWe\u2019re excited to bring Disney\u2019s iconic storytelling to F1 Academy through Fuel the Magic,\u201d Susie Wolff, managing director of F1 Academy, said in a statement first shared with WWD.\u00a0\u201cThis new chapter with Disney is inspired by Minnie Mouse and Daisy Duck\u2019s friendship that embodies the power of women supporting women. By bringing together two worlds united by creativity, ambition and a belief in what\u2019s possible, we\u2019re building pathways that inspire and empower future fans, drivers and leaders to shape the future of our sport.\u201d<\/p>\n
\n\tDisney said this announcement is part of its continued efforts to invest in both sports culture and youth fandom, with this partnership extension including the racing championship, aiming to help shape the future of the sport.<\/p>\n
\n\t\u201cDisney is a global storytelling powerhouse that unites young and old generations alike, while celebrating individuality,\u201d said Emily Prazer, chief commercial officer for Formula 1 and president and chief executive officer of Las Vegas Grand Prix Inc. \u201cIt\u2019s therefore a natural step as part of our collaboration for it to support F1 Academy, a series that champions women, encourages them to get involved in our sport and ultimately thrive. It marks another momentous step in how we continue to build impactful integrations that not only deliver enormous fan engagement, but underline the values of our wider sport.\u201d<\/p>\n
\n\tF1 Academy was launched in 2023 to help women in racing receive visibility, financial backing and mentorship for progression up the ladder to Formula 1 racing. All 11 of the Formula 1 teams and other sponsors \u2014 including Tag Heuer, Gatorade, Sephora, Lego, American Express and Puma \u2014 will support the 18 women drivers for the 2026 season. Seven races will be held simultaneously during Formula 1 weekends in Shanghai, Jeddah, Montreal, Silverstone, Zandvoort, Austin and Las Vegas.<\/p>\n
#Disney #Expands #Deal #Minnie #Daisy #Join #Academy #Collaboration<\/p>\n","protected":false},"excerpt":{"rendered":"
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