<\/p>\n
\n\tTilly\u2019s Inc. \u2014 the Irving, Calif.-based specialty retailer \u2014 has generally operated, if not in the shadows of retail, then at its margins.\u00a0<\/p>\n
\n\tMost of its 223 teen-focused stores are tucked away in malls and the company has not generally distinguished itself with investors.\u00a0<\/p>\n
\n\tFor a brief moment in 2018, Tilly\u2019s market capitalization shot up to over $600 million, but expectations have been low and its market cap has lately been trading under $50 million \u2014 a valuation just slightly above the company\u2019s cash on hand.\u00a0<\/p>\n
\n\tUntil Thursday, when the combination of big fourth-quarter gains, a strong outlook, some short investors betting the stock would fall and the company\u2019s relatively small footprint on Wall Street conspired for a blockbuster day.\u00a0<\/p>\n
\n\tShares of Tilly\u2019s shot up as much 67 percent before closing up 50 percent to $2.45 for the day. That left the company with a market cap of $75.6 million.\u00a0\u00a0<\/p>\n
\n\tOver 44 million shares traded hands, up from the average trading volume of just over 260,000.<\/p>\n
\n\tWhile the run-up looked funky, like something driven by meme traders, it appears to have been at least partially investor feeding frenzy on the good vibes the retailer\u2019s been projecting out of Southern California.\u00a0<\/p>\n
\n\tTilly\u2019s struggled in the post-pandemic period, posting significant declines in comparable sales, starting in 2022 and until the business started rebounding in August, when comp sales rose 1 percent.\u00a0<\/p>\n
\n\tThat kicked off what\u2019s been a seven-month streak culminating in a 20.1 percent comp increase last month.<\/p>\n
\n\tFor the fourth quarter ended Jan. 31, sales rose 5.3 percent to $155.1 million, with a 10.1 percent comp increase. Inventories, meanwhile, went the other way, falling 10.8 percent from a year earlier.\u00a0\u00a0<\/p>\n
\n\tProfits totaled $2.9 million, up from losses of $13.7 million a year earlier.\u00a0<\/p>\n
\n\tNate Smith, who\u2019s been president and chief executive officer of Tilly\u2019s since August, laid out a pretty straightforward playbook for analysts on a conference call, with underperforming stores being closed and the brand mix being reinvigorated.\u00a0<\/p>\n
\n\t\u201cWith each passing quarter, our comparable net sales results and product margins improved as these changes were being made, ultimately leading to comp sales growth throughout the second half of fiscal 2025, which is momentum we are carrying into early fiscal 2026,\u201d Smith said. \u201cOur merchandising teams put in a lot of effort to make the necessary changes to drive these improved results. I\u2019d especially like to acknowledge Michael Cingolani, who we just promoted to chief merchandising officer for his leadership and tireless efforts in turning our sales trajectory around over the past year.<\/p>\n
\n\t\u201cGood product offerings need to be supported by effective marketing strategies and tactics to help new customers realize who we are and what we have to offer, to update existing customers on changes we have made and to reintroduce Tilly\u2019s to former customers who may have disengaged from our brand,\u201d the CEO said.\u00a0\u00a0<\/p>\n
\n\tPut that way, it sounds easy \u2014 the hard work is getting it done.<\/p>\n
\n\tLately, Tilly\u2019s has been getting it done.\u00a0<\/p>\n
#Tillys #Surges #Comp #Sales #Gain #Market #Cap #Hits #75.6M<\/p>\n","protected":false},"excerpt":{"rendered":"
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