<\/p>\n
\n\tMILAN \u2014 Live Story, the Milan-based scale-up company that bets it can revolutionize CMR and the digital infrastructures of e-commerce and omnichannel operations, is making its foray in the U.K.<\/p>\n
\n\tFounded in 2016 by Stefano Mocellini \u2014 a veteran of the e-commerce and fashion tech space and the founder of Diana Corp., which he sold and exited in 2022 \u2014 Live Story was originally established in the U.S.<\/p>\n
\n\tLast year, it closed a 2.7 million euro seed round led by the Italian venture capital firm Vertis.<\/p>\n
\n\tBacked by new funding and committed to an aggressive expansion plan, Live Story has set up operations in the U.K., unveiling the move Thursday in London.<\/p>\n
\n\tLive Story\u2019s proprietary, no-code, AI-driven platform is deemed as \u201ca business-first solution\u201d in that it allows brands\u2019 teams across marketing, e-commerce and omnichannel operations to seamlessly manage and optimize digital frontends \u2014 of websites, e-commerce sites, and nonproprietary digital platforms \u2014 without relying on complex and fragmented development cycles, or the support of IT departments and developers.<\/p>\n
\n\tThe company claims that the speed of execution it ensures is as much as 80 percent faster than using traditional CMS systems.<\/p>\n
\n\t\u201cEnterprise brands today don\u2019t suffer from lack of creativity, they suffer from lack of operational speed,\u201d Mocellini said. \u201cOur goal is to give business teams back control of the front-end layer, allowing them to move at the pace the market demands,\u201d he said.<\/p>\n
\n\tIn an interview ahead of Thursday\u2019s reveal in the U.K., the Live Story founder said his ambition is to make the company\u2019s innovative CMS-like tool a \u201cmarket standard.\u201d<\/p>\n
\n\t\u201cWe\u2019re a business-to-business tool, most of the technological tools on the market are designed to meet and answer technology\u2019s needs and challenges, whereas our main objective is speed and ease of execution to make everyday\u2019s business life much easier,\u201d he said. \u201cWe\u2019re agnostic to technology.\u201d<\/p>\n
\n\tTo this end, Live Story can be integrated with tech stacks already in place to enhance the front-end experience and personalization of websites or e-commerce.<\/p>\n
\n\tThe platform has already been picked up by about 100 brands, many in fashion, including Bottega Veneta, Valentino, Max Mara Fashion Group, OVS and coffeemaker Illy.<\/p>\n
\t\t\t\t\tThe Bottega Veneta website is powered through Live Story.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Live Story<\/p>\n
\n\tMocellini has set ambitious goals for the company, which he expects to grow into a 10 million euro enterprise by 2027.<\/p>\n
\n\tIn the next 12 to 18 months, Live Story will also scale up its AI integration, allowing brands to set strategic and creative guidelines for the digital environments to change and adapt based on user behavior and contextual signals of usage. This is aimed at offering consumers a personalized experience of digital platforms and ultimately increase the likelihood of higher conversion rates.<\/p>\n
#Live #Storys #CMR #Tool #Debuts #U.K #Targets #Million #Euros<\/p>\n","protected":false},"excerpt":{"rendered":"
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