<\/p>\n
\n\tAgainst the backdrop of a challenging macroeconomic environment in China, fashion brands are taking a harder look at their balance sheets and trimming underperforming stores.<\/p>\n
\n\tThe latest is Victoria\u2019s Secret, which officially turned off the lights at its first and largest China flagship at Lippo Plaza in Shanghai on Tuesday.<\/p>\n
\n\tThe closure is a part of Victoria\u2019s Secret\u2019s \u201crelocation plan\u201d for China, the retailer said in a short statement Wednesday.<\/p>\n
\n\t\u201cCurrently, the company is actively sourcing suitable nearby premises to maintain the brand\u2019s presence in the area,\u201d the retailer said.<\/p>\n
\n\tThe brand hasn\u2019t unveiled the location of its new flagship but, according to local media reports, the retailer is eyeing another location on Huaihai Road, one soon to be vacated by Muji, the Japanese retailer.<\/p>\n
\n\t\u201cChina is one of Victoria\u2019s Secret\u2019s most important markets. We have built close partnerships here and continue to expand our retail footprint,\u201d the statement continued.<\/p>\n
\n\t\u201cWe are committed to empowering women and calling for attention to women\u2019s health in China. This year we plan to open a number of new stores nationwide, reflecting our long-term confidence in the Chinese market,\u201d the retailer added.<\/p>\n
\n\tAs the brand\u2019s first and largest China flagship, the store was officially launched in 2017 with a splashy event that featured models including Alessandra Ambrosio, Josephine Skriver, Ming Xi and He Sui. The Victoria\u2019s Secret Fashion Show also made its way to Shanghai later that year.<\/p>\n
\n\tAccording to local retail insiders, the cost of the store, which featured a sleek all-glass exterior and extravagant interior in black and pink, rivaled that of Apple\u2018s largest store at the Iapm shopping mall at the time.<\/p>\n
\n\tThe flagship location, on the busy Huaihai Road retail artery, was previously occupied by Louis Vuitton.<\/p>\n
\n\tVictoria\u2019s Secret currently counts 67 stores in China. Since January 2026, the brand has opened four new stores in the market. <\/p>\n
\n\tIts online Tmall flagship has 6.3 million followers.<\/p>\n
\n\tDespite the flagship closure, the retailer has seen growth momentum coming out of China. Driven by \u201coutstanding performance\u201d in the market, primarily in the digital channels \u2014 such as Tmall and JD.com \u2014 overall fourth-quarter sales grew 43 percent to $276 million, the retailer noted in its latest quarterly call.<\/p>\n
#Victorias #Secret #Shuts #Largest #China #Flagship<\/p>\n","protected":false},"excerpt":{"rendered":"
Against the backdrop of a challenging macroeconomic environment in China, fashion brands are taking a harder look at their balance sheets and trimming underperforming stores. The latest is Victoria\u2019s Secret,… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-583","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=583"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/583\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}