<\/p>\n
\n\tGap has tapped rapper, singer and songwriter Young Miko for its spring \u201cSweats like this\u201d campaign.<\/p>\n
\n\t\u201cWe are in a zone. This is another step for us moving at the speed of culture,\u201d said Mark Breitbard, president and chief executive officer of the Gap brand, which has enjoyed a string of nine consecutive quarterly comparable sales gains that executives credit to improved product, marketing and store execution and getting back into, as Gap Inc. CEO Richard Dickson has said, \u201cthe cultural conversation.\u201d<\/p>\n
\n\t\u201cGap has a long history of partnering with artists who shape culture \u2014 not just through their work, but through the way they connect with audiences,\u201d said Breitbard. \u201cYoung Miko represents more than a moment. She speaks to a generation and is shaping what comes next. As a true creative collaborator on this campaign, she helped us create a visual extension of her music while positioning GapSweats as a canvas for creativity and self-expression. This is fashion as entertainment.\u201d<\/p>\n
\n\tSelecting Young Miko for the campaign seems timely and deliberate, considering how Bad Bunny has exploded on the cultural scene, winning Grammys and performing at the Super Bowl. Young Miko and Bad Bunny are both from Puerto Rico.<\/p>\n
\n\t\u201c\u2018Sweats like this\u2019\u00a0arrives at a defining moment for Latin music \u2014 a genre that has long shaped global culture and how people dress, dance and express themselves across generations,\u201d said Fabiola Torres, chief marketing officer, Gap brand, in a statement. \u201cMusic creates unity \u2014 it transcends language, sparks joy and brings people together. That shared energy is at the heart of this campaign.\u201d<\/p>\n
\n\tBreitbard characterized sweats as a \u201cdestination category\u201d at Gap. \u201cWe love the category,\u201d he said. With Young Miko performing, the campaign \u201ccelebrates optimism, dance and movement.\u201d It launched Tuesday as a three-minute music video. \u201cIt\u2019s a platform for Young Miko to perform in an \u201cauthentic, self-expressive and confident manner,\u201d Breitbard said.<\/p>\n
\t\t\t\t\tYoung Miko in Gap sweats.<\/p>\n
\t\t\t\t\t\t\t\t\tOLIVIA MALONE<\/p>\n
\n\tThe music video, directed by Bethany Vargas and shot by Olivia Malone, features choreography by Zoi Tatopoulos. Young Miko\u2019s breakthrough moment was with her 2025 track \u201cWASSUP,\u201d which has surpassed 137 million streams on Spotify. For the Gap campaign, the track was refreshed with a dance-break led by 26 predominately Latin dancers, moving freely in GapSweats.<\/p>\n
\n\tYoung Miko wears the heavyweight and extra heavyweight Gap sweats, including Gap\u2019s iconic arch logo hoodie and a custom cropped style, while the dancers wear a range of fleece silhouettes, from wide-leg joggers to shorts, showcasing the collection\u2019s breadth and styling opportunities.<\/p>\n
\n\tYoung Miko\u2019s sound blends nostalgic influences from early 2000s rap and hip-hop with a modern reggaeton (a Puerto Rican dance music genre) edge, paired with Spanglish lyricism and \u201cinfectious hooks,\u201d Gap said. Young Miko has collaborated with artists including Bad Bunny, Kari G, BIA, Central Cee, Katseye, among others, and has opened for Billie EIlish.<\/p>\n
\n\t\u201cPuerto Rico influences everything I do \u2014 the way I talk, express myself, dress, live and see the world. It\u2019s my home and the culture that shaped who I am today,\u201d Young Miko said in a statement. \u201cThis music video was an amazing experience, and working with Gap felt natural because they gave me the space to express myself and my culture authentically. It\u2019s such a beautiful way to keep showing love to a song the fans really connected with.\u201d<\/p>\n
\n\t\u201cSweats like this\u201d\u00a0will roll out across Gap\u2019s owned and earned media channels globally, including digital, social, email, in-store, billboards, YouTube, gap.com, Vevo\u00a0and creator partnerships.<\/p>\n
\n\t\u201cWe\u2019ve showing up with big ideas every season,\u201d said Breitbard, referencing past successful campaigns including \u201cMoves With Linen\u201d and \u201cGet Loose\u201d for wide-leg, baggy denim, both in 2024. Typically, Gap collaborates with an emerging artist. \u201cYoung Miko is a rising star. She brings confidence, energy and swagger into the mix with our brand.\u201d<\/p>\n
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#Puerto #Ricos #Young #Miko #Stars #Gap #Sweats #Campaign<\/p>\n","protected":false},"excerpt":{"rendered":"
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