<\/p>\n
\n\tLVMH Mo\u00ebt Hennessy Louis Vuitton opened this year\u2019s China International Import Expo, the nation\u2019s largest import fair, in Shanghai with a high-profile delegation of senior executives, underscoring the group\u2019s growing engagement with the country across culture, craftsmanship and the arts.<\/p>\n
\n\tCentered on this year\u2019s theme of \u201cNew Generations,\u201d Marc-Antoine Jamet, LVMH\u2018s general secretary, gave opening remarks by referencing the group\u2019s chairman and chief executive officer Bernard Arnault\u2018s recent visit to Washington, D.C., and his conversations at the State Dinner for Chinese President Xi Jinping.<\/p>\n
\n\t\u201cThe theme we have chosen this year is what we need to learn to succeed,\u201d said Jamet. \u201cNever before did we have such an intense dialogue with China, last month in Washington, D.C., during the state visit of his excellency President Xi, Mr. Arnault was the only European invited at the official dinner\u2026that\u2019s a sign of friendship,\u201d said Jamet.<\/p>\n
\n\tCalling the annual trade fair a \u201cSwiss Army knife\u201d for political, commercial and artistic exchange, Jamet voiced the group\u2019s strong alignment with China\u2019s economic position, echoing the government\u2019s calls for free trade and opposition to unfair tariffs and trade wars. He referenced Chinese Vice Premier Ding Xuexiang\u2019s keynote address at the opening ceremony earlier that morning.<\/p>\n
\n\tPietro Beccari, chairman and CEO of LVMH Fashion Group and Louis Vuitton, took to the stage with several surprise announcements \u2014 on Nov. 26, Chinese star pianist Wang Yuja will play a free concert featuring Johannes Brahms\u2019 \u201cPiano Concerto No. 2\u201d \u2014 aboard The Louis, the brand\u2019s ship-like activation in Shanghai.<\/p>\n
\t\t\t\t\tMarc-Antoine Jamet, LVMH\u2019s general secretary, speaking at the opening ceremony.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tAccording to Beccari, Bernard Arnault and his wife H\u00e9l\u00e8ne Mercier, both pianists, will be in attendance.<\/p>\n
\n\t\u201cLast year, we placed an ocean liner in the middle of the city that symbolizes the marvel of Shanghai \u2014 every day, we welcome 3,000 visitors and we are happy to say, we have 1.3 million visitors in one year,\u201d added Beccari.<\/p>\n
\n\tBuilding on Louis Vuitton\u2019s collaboration with the Mus\u00e9e Guimet, Beccari also revealed an exhibition bringing the archaeological treasures of Sanxingdui, discovered in Sichuan province, to Paris, with a subsequent stop in Shanghai.<\/p>\n
\n\t\u201cI\u2019d say Vuitton has a special place in the heart of the Chinese client, they represent a fundamental asset for Louis Vuitton. Thanks to their love, their love of Louis Vuitton, we are able to become the dominating, number-one luxury brand in the world,\u201d said Beccari.<\/p>\n
\n\t\u201dWe have 5,000 applications for one job at Vuitton, so the interest for the brand is there,\u201d noted Beccari.<\/p>\n
\n\tAndrew Wu, president of LVMH Greater China, reiterated the group\u2019s pioneering position in the market, tracing its roots to its first store in the basement of the Palace Hotel in 1992. More than 30 years later, that pioneering spirit continues with The Louis, which \u201cengages the market intensely and progressively,\u201d Wu said, serving as an unofficial spokesperson for the project.<\/p>\n
\n\t\u201cOur brands are legendary brands with a lot of history, but very importantly, the new generations are carrying it on. It\u2019s the carrying on of the traditions, of modernization,\u201d said Wu.<\/p>\n
\n\tLaura Burdese, CEO of Bulgari; Charles Delapalme, president and CEO of Hennessy, and Gabrielle Saint-Genis, president and CEO of Guerlain, took to the stage to share perspectives on the future of luxury, flex their Chinese skills, before Wu \u2014 or known in the company as Master Wu \u2014 stepped onstage again by hosting a panel discussion featuring Marie Videau, president of LVMH Research; Anne Cai, president of MHD China, and Zhiwen Zhang, president of Fendi Greater China.<\/p>\n
\n\tThis year\u2019s LVMH pavilion brings together seven participating maisons, including Bulgari, Dior, Geurlain, Hennessy, Louis Vuitton, Tiffany & Co. and Sephora.<\/p>\n
\t\t\t\t\tLouis Vuitton at LVMH\u2019s CIIE pavilion.<\/p>\n
\n\tHighlights include Louis Vuitton\u2019s dedicated Asni\u00e8res Salon that brings together three trunks that represent the spirit of travel, including a 19th-century Cantonese trunk from Gaston-Louis Vuitton\u2019s antique collection, a travel trunk dating to around the 1910s, which is associated with globe-trotter Albert Kahn, and a Louis Vuitton trunk captured alongside Chinese landscapes in photographs by Bruno Aveillan.<\/p>\n
\n\tAt Dior, creative director Jonathan Anderson\u2018s vibrant interpretation of house codes for his second Dior haute couture show was put in juxtaposition with a 1947 Bar suit conceived by brand founder Christian Dior for his first collection, which introduced the New Look. Meanwhile, Anderson\u2019s collaboration with American artist Lynda Benglis, which transformed the Dior Cigale bag with architectural metallic pleats, brought to life the whimsical fantasy that continues to define Anderson\u2019s vision for the house.<\/p>\n
\t\t\t\t\tDior\u2019s showcase at CIIE.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tAt Hennessy, its 2027 Year of the Goat capsule collection includes collaborations with Chinese artist Diao Juan and Chinese fashion designer William Shen, founder of the luxury down jacket label Raxxy.<\/p>\n
\n\tThis year\u2019s CIIE expo, now in its nineth edition, launched Thursday and will run until Nov. 10 in Shanghai.<\/p>\n
#LVMH #Deepens #China #Engagement #Generations #Pavilion #CIIE<\/p>\n","protected":false},"excerpt":{"rendered":"
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