<\/p>\n
\n\tDisney Consumer Products and WWD hosted a VIP breakfast on the first morning of the 2026 Apparel and Retail CEO Summit.<\/p>\n
\n\tHosted by Liz Shortreed, senior vice president of fashion and home at Disney Consumer Products, and Lisa Lockwood, news director of WWD, the morning gathered guests from Diane von Furstenberg, Bloomingdale\u2019s, PVH, Karla Otto, Centric Brands, L\u2019Agence, Lafayette 148, Nordstrom, WHP Global, Doneger Tobe, La DoubleJ, Lilly Pulitzer, Independents Group and Brand Appeal Group.<\/p>\n
\n\tThe breakfast gave an overview of how the entertainment company has built an enduring and lasting legacy through global cultural moments and collaborations that tap into fandom.<\/p>\n
\n\tMoreover, it looked into how Disney has worked with major fashion, lifestyle and luxury brands on storytelling to give mutual brand awareness through new audiences, emotional resonance and bringing to life its widely known characters in new and unexpected ways.<\/p>\n
\n\t\u201cThis morning\u2019s conversation [looks at] the core of modern brand success and building enduring brands through culture and collaboration,\u201d Lockwood said. \u201cComing from a more than 115-year-old brand like WWD, this is something I find myself considering every day, but few companies understand how to turn storied heritage into a global, culturally iconic brand like Disney does.\u201d<\/p>\n
\n\tShortreed said that beyond being one of the largest entertainment companies globally, Disney is also one of the major licensors and reaches consumers in more than 180 countries \u2014 the agreements have generated more than $63 billion in retail sales globally. Some notable collaborations over recent years have included Balenciaga, Levi\u2019s and Gentle Monster.<\/p>\n
\n\t\u201cWhat makes me most proud about working at Disney over the past 18 years is not only the scale and the size of our business, which is impressive, but it\u2019s the work that our teams do every day to keep Disney at the heart of culture,\u201d she explained. \u201cFashion is an important part of the Disney experience \u2014 beyond our fans connecting with our content, visiting our parks, going on a cruise and the products that they buy and invest in. It\u2019s a key part of their experience and a significant part of what keeps the fandom alive.\u201d<\/p>\n
\n\tMoreover, Shortreed noted that Disney\u2019s collaborations showcase a merging of creative visions while focusing on craftsmanship and storytelling. The creation of something \u201cdistinctive\u201d matters even more today, especially as consumers move fluidly and the intersections of fashion, entertainment, sports, music and technology.<\/p>\n
\n\t\u201cWe\u2019re very invested in the partnerships that we participate in to remain authentic to culture and meet our consumers where they\u2019re at,\u201d she continued. Whether it\u2019s collaborations with Zara and Harry Lambert or Balenciaga, Shortreed also highlighted the vast range of creativity and characters for brand alignment that goes into a Disney collaboration.<\/p>\n
\n\t\u201cThe partnerships that we have with these brands are all unique and intimate in their own right. And that\u2019s where our opportunity continues to lie: bringing together timeless stories and distinctive creativity within talent to create something that feels for the moment. Disney is all about experiences, creating emotions and focused on storytelling,\u201d she concluded.<\/p>\n
\n\tDisney also brought artist Jeff Shelly, who\u2019s worked at the company for the last 30 years, to the summit to create bespoke artwork of the company\u2019s notable characters for attendees.<\/p>\n
#Disney #Hosts #VIP #Breakfast #WWDs #CEO #Summit<\/p>\n","protected":false},"excerpt":{"rendered":"
Disney Consumer Products and WWD hosted a VIP breakfast on the first morning of the 2026 Apparel and Retail CEO Summit. Hosted by Liz Shortreed, senior vice president of fashion… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1891","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1891"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1891\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}