<\/p>\n
\n\tLONDON \u2013 British streetwear brand Palace on Wednesday unveiled its multi-story flagship at 8 Poland Street in London\u2019s West End.<\/p>\n
\n\tWith neighbors including streetwear peers like Aim\u00e9 Leon Dore, OVO and LFDY and local establishment Vietnamese eatery Banh Mi Keu, the 2,700-square-foot location in Soho will open to the public on Thursday. The brand\u2019s original Brewer Street location closed on Sept. 21.<\/p>\n
\n\tPalace said the new space draws on its own history and the city\u2019s architectural heritage. It takes cues from the nearby British Museum\u2019s features and the stained glass of British churches, while peppered with archival photographs and references to the brand\u2019s original shop, treated like museum exhibits.<\/p>\n
\t\t\t\t\tThe new Palace store in London\u2019s Soho<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tInside, concrete, steel and oak paneling and parquet flooring set a minimal modern tone, with white walls and P-shaped marble tiles echoing materials used in Palace\u2019s original shop.<\/p>\n
\n\tThe store design also incorporates objects tied to Palace\u2019s past, including a triangle-shaped oak bench and stool, Victoria benches referencing Manor Place, the brand\u2019s experiential space in South London with Nike, and a Rolls-Royce grille from the old Brewer Street store. <\/p>\n
\n\tA bespoke door handle in the shape of an infinite loop doubles as the brand\u2019s door number while adding another branded touch.<\/p>\n
\t\t\t\t\tThe new Palace store in London\u2019s Soho<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tAs previously reported, Palace will release a super-limited store-only, 10-piece exclusive capsule collection with English heritage luxury brand Burberry.<\/p>\n
\n\tItems includes a honey-beige Camden car coat printed with artwork inspired by the British countryside, as well as a cashmere Burberry check scarf featuring Palace branding. There\u2019s also a hooded jacket, shirts, T-shirts, a cap, shorts, and a skateboard in house check, alongside a polo embroidered with a Poland Street graphic.<\/p>\n
\t\t\t\t\tThe Burberry x Palace Camden car coat <\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tFor the occasion, the new store will also offer a London-exclusive collection of apparel and accessories, embossed with the number eight in reference to the Poland Street address and with a subtle nod to the brand\u2019s triangle logo, according to the brand.<\/p>\n
\n\tThe Poland Street opening follows a steady global rollout of the brand in recent years. In 2026 alone, Palace opened its first Hong Kong store in Causeway Bay, its first mainland China store in Shanghai\u2019s Zhangyuan compound, and its first permanent Southeast Asian flagship store in Singapore.<\/p>\n
\n\tIt also expanded its South Korean footprint over the summer with a 1,500-square-foot flagship located on the first floor of Lotte World Mall in Songpa District, adjacent to Lotte World Tower, South Korea\u2019s tallest building at 555 meters and 123 stories. <\/p>\n
#Palace #Unveils #Supersized #London #Flagship #Soho<\/p>\n","protected":false},"excerpt":{"rendered":"
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