<\/p>\n
\n\tPARIS \u2014 Fashion designer Gilles Rosier has opened the first permanent boutique for his leather goods and lifestyle brand \u00c9ternel Parisien inside the historic 19th-century covered arcade Passage Jouffroy.<\/p>\n
\n\tHoused in a former bookshop dating back to 1847, the store brings together the line\u2019s handbags, silk scarves, candles and decorative objects with interiors that combine the passage\u2019s architecture with contemporary design.<\/p>\n
\n\tThe idea for the brand came to him in 2019, when the name came to him upon waking up from a dream. After more than a decade running his own ready-to-wear label, Rosier said he wanted to create something timeless and outside of the fashion calendar churn.<\/p>\n
\n\t\u201cI didn\u2019t want to create a brand where I was obliged to do one or two collections a year,\u201d he said. \u201cI prefer to do things well, improve them and have direct contact with customers.\u201d<\/p>\n
\t\t\t\t\tInside Eternel Parisien<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Eternel Parisien<\/p>\n
\n\tThus, \u00c9ternel Parisien opened a new chapter for Rosier, who previously held senior creative roles at Jean Paul Gaultier, Lacoste and Kenzo. Now the boutique, which is celebrating its official inauguration Wednesday, is growing into a creative universe and a personal approach to retail.<\/p>\n
\n\tRosier discovered the space last December. It had been vacant and covered behind mirrored panels for more than a year. Once inside it had the \u201cwow\u201d factor, with its original wooden bookshelves and architectural details.<\/p>\n
\n\tKeen to preserve the character of the protected building while introducing clean and contemporary elements, Rosier worked with Christopher Dessus of PAF Atelier. The design includes geometric structures made from perforated metal, natural wood and movable displays. Small openings in the original woodwork allow lighting to illuminate the products without compromising the historic structure.<\/p>\n
\t\t\t\t\tGilles Rosier, Christopher Dessus and Khan Rueangsom.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Eternel Parisien<\/p>\n
\n\tThe result is intended to be more than a conventional retail space. Rosier wants visitors to discover the brand and the stories behind its products with one-on-one connection, rather than through a more traditional luxury retail experience.<\/p>\n
\n\t\u201cI think in Paris sometimes we lose a lot of the service to customers,\u201d he said. \u201cFor me, it\u2019s really important to share the passion of creativity, the passion of the products, of the styles, and to exchange with a customer and to offer them a service.\u201d<\/p>\n
\n\tThe approach appears to be resonating.<\/p>\n
\n\tRosier said American customers have been particularly curious among the boutique\u2019s initial clientele since the soft opening in mid-October, with many peering in the windows while passing through the arcade. Staff explain the products and their inspirations, while purchases can be delivered directly to customers\u2019 hotels.<\/p>\n
\n\t\u201cThey say to me, \u2018At least we found something new that isn\u2019t everywhere,’\u201d he said, adding they have particularly enjoyed the boutique\u2019s character of discovery.<\/p>\n
\t\t\t\t\tEternel Parisien<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Eternel Parisien<\/p>\n
\n\tThe brand\u2019s aesthetic is based on what Rosier describes as a \u201cvery pure, clean, elegant and essential\u201d style, with discreet details. Products, such as the Marceau bag and the Montebello bottle holder, take their names from Parisian streets and locales.<\/p>\n
\n\tMarceau is the avenue where Yves Saint Laurent had his couture house, while Montebello is the riverside area on \u00cele Saint-Louis, where Parisians picnic in the summer. Part of the fun is sharing these little bits of trivia with customers, he said.<\/p>\n
\n\tRosier\u2019s ethos reflects sustainability as well. Leather offcuts are reused to create small accessories and product tags, while scarf production has been developed around a fabric width that allows two scarves to be made without leftover material. All the pieces are made in specialist workshops in France, Spain and Italy.<\/p>\n
\n\tRosier also wants \u00c9ternel Parisien to provide a platform for emerging creative talent. He has taught at the \u00c9cole Nationale Sup\u00e9rieure des Arts D\u00e9coratifs in Paris for 15 years and sees collaboration with younger designers as an important part of the brand\u2019s future.<\/p>\n
\n\t\u201cI think it\u2019s fresher to discover younger talents and to do something with them,\u201d he said, adding that he values the generational exchange. \u201cThey give me their energy, their point of view. And they\u2019re happy to have references that are not references from Pinterest.\u201d<\/p>\n
\n\tThe first collaborations include leather hang tags embossed with miniature scenes of Paris, which can be personalized with customers\u2019 names or initials. Rosier hopes to extend the initiative into homewares, including tableware, while giving emerging fashion or jewelry designers opportunities to present their work in the boutique\u2019s second-floor space.<\/p>\n
\t\t\t\t\tInside Eternel Parisien<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Eternel Parisien<\/p>\n
\n\tRosier is playing with the idea of extending \u00c9ternel Parisien into clothing, potentially developing a limited-edition wardrobe of Parisian essentials such as silk shirts and trenchcoats.<\/p>\n
\n\tHe also envisions hosting cultural events at the boutique, such as a possible photography exhibit about legendary Paris nightclub The Palace, alongside selling vinyl records from its heyday.<\/p>\n
\n\tUltimately, he wants to create a destination rather than simply another shop. While Rosier said he could see the concept working in cities such as New York or Tokyo, he would prefer joint ventures or pop-ups over a retail rollout worldwide.<\/p>\n
\n\t\u201cI prefer to keep it really focused,\u201d he said.<\/p>\n
#Gilles #Rosier #Opens #\u00c9ternel #Parisien #Boutique #Historic #Passage #Jouffroy<\/p>\n","protected":false},"excerpt":{"rendered":"
PARIS \u2014 Fashion designer Gilles Rosier has opened the first permanent boutique for his leather goods and lifestyle brand \u00c9ternel Parisien inside the historic 19th-century covered arcade Passage Jouffroy. Housed… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1874","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1874"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1874\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}