<\/p>\n
\n\tMILAN \u2014 International influencer marketing agency Ykone has had a busy week, paving the way for further expansion regionally and in the services it offers.<\/p>\n
\n\tOn Friday, the company revealed a minority investment in Lateam, a Tokyo-based creative and social media agency founded by Pablo Yano, who will remain in his role as chief executive officer of the firm, which will be renamed Ykone Tokyo.<\/p>\n
\n\tThe entity will build on Lateam\u2019s existing client portfolio while developing new business relationships by utilizing Ykone\u2019s global network.<\/p>\n
\n\tFinancial details of the deal were not disclosed, but Ykone did say it intends to raise its stake to a majority interest in the firm over the next couple of years.<\/p>\n
\n\tYkone\u2019s expansion to Japan builds on the agency\u2019s current presence in Asia, via offices in Hong Kong and Shanghai since 2021, and India since 2024, the latter through the acquisition of a 70 percent stake in local firm Barcode.<\/p>\n
\n\t\u201cJapan is one of the most powerful influence markets in the world, yet no international influencer marketing agency has yet established itself there. That situation convinced us to open Ykone in Tokyo. Japanese culture, built on rigor, attention to detail and creativity, deeply aligns with our values: creating cultural moments that leave a lasting mark, with a global vision and local execution,\u201d said Olivier Billon, founder and chief executive officer of Ykone.<\/p>\n
\n\tBillon and his team at Ykone, including CEO, Europe Matteo Baldi, are not standing still in their home continent either.<\/p>\n
\n\tEarlier this week the company revealed the acquisition of Digital Dust, a boutique digital agency based in Milan.<\/p>\n
\n\tFinancial terms of the deal were not disclosed, beyond highlighting that Digital Dust\u2019s founders, Federica Zucchi and Alessandra De Siena, together with CEO Matteo Zucchi and the agency\u2019s entire team, will remain on-board.<\/p>\n
\n\tThe agency was founded in 2013 and has worked with international brands including Lanc\u00f4me, L\u2019Or\u00e9al, Cartier, and Chopard, alongside Italian houses Pomellato and Ginori 1735, among others.<\/p>\n
\t\t\t\t\tManagement of Ykone and Digital Dust.<\/p>\n
\t\t\t\t\t\t\t\t\tMatteo Gerbaudo\/Courtesy of Ykone<\/p>\n
\n\t\u201cAs Ykone continues to grow internationally, we are equally committed to strengthening our leadership in the cities that have shaped the luxury industry. Milan is one of those cities. It is a global center for fashion, design, beauty and culture, and Digital Dust is a natural strategic fit for us. Its entrepreneurial spirit, local expertise and strong beauty credentials add real depth to our platform in Italy,\u201d Baldi said.<\/p>\n
\n\tYkone is part of the $200 million company One Group, which was formed in January through the merger of the former with Mirror Mirror, a creative production company founded in 2019 by Juliette Lambert and Valentine Suc.<\/p>\n
\n\tThe group, which operates across 21 cities and employs 480 people, has been on an acquisition spree over the past few years, nabbing both controlling and minority stakes in several fellow firms.<\/p>\n
\n\tLast September it acquired Italia Eventi, a company active in event organization for luxury and lifestyle brands, which was rebranded No Border.<\/p>\n
\n\tIn October last year it invested in Atlas Agency, Switzerland\u2019s key player in premium talent management, following the acquisition of a majority stake in The Digital Prototype, or TDP, a Paris-based specialist in talent management, influencer marketing and content creation.<\/p>\n
\n\tPrevious deals included Ykone\u2019s acquisition of a 70 percent stake in Barcode in 2024; a 51 percent interest in Milan-based digital communication agency MB New Media Agency, established by Baldi and operating the Bold Management talent firm headed by Enrico De Finis, in 2021, and of German agency Cover Communications, helmed by Anne H\u00f6weler, a year later.<\/p>\n
#Influencer #Marketing #Firm #Ykone #Acquires #Lateam #Digital #Dust<\/p>\n","protected":false},"excerpt":{"rendered":"
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