<\/p>\n
\n\tDavid Yurman unveiled a new look for its Rodeo Drive flagship in Beverly Hills.<\/p>\n
\n\tThe American luxury jewelry brand renovated the 2,717-square-foot boutique at 371 North Rodeo Drive as part of a broader strategy to elevate the brand\u2019s presence in key markets.<\/p>\n
\n\t\u201cIt just felt as if it was the right time to reinvest and recommit to that part of the world,\u201d said Colin Browne, president and chief executive officer of David Yurman, which first opened the location nearly 20 years ago.<\/p>\n
\t\t\t\t\tDavid Yurman reopens Rodeo Drive flagship.<\/p>\n
\t\t\t\t\t\t\t\t\tPablo Enriquez\/The Retail Archive<\/p>\n
\n\tThe Beverly Hills project follows the opening of the brand\u2019s Miami Design District flagship in 2025. David Yurman also recently revealed plans to open a three-story flagship on Fifth Avenue in New York in 2029.<\/p>\n
\n\tDesigned by Italian architect Andrea Tognon, who also worked on the Miami location, the Beverly Hills store draws inspiration from Southern California\u2019s landscape and the artistic backgrounds of founders David and Sybil Yurman.<\/p>\n
\n\tThe store\u2019s footprint remains largely unchanged, according to Browne, with the investment focused on creating a more elevated retail environment. The redesign features limestone, natural stone, wood and onyx, along with a glass facade inspired by the Pacific Ocean. A private consultation area is located behind a glass wall featuring the brand\u2019s signature Cable motif.<\/p>\n
\n\t\u201cIt brings more theater,\u201d Browne said, adding that the redesign will enhance the shopping experience.<\/p>\n
\t\t\t\t\tDavid Yurman\u2019s refreshed Rodeo Drive flagship.<\/p>\n
\t\t\t\t\t\t\t\t\tPablo Enriquez\/The Retail Archive<\/p>\n
\n\tCalifornia is a key market for David Yurman, with eight stores in the state, plus an outlet in Cabazon. The state has personal significance for the founders, who spent time there as young artists in the 1960s. And Browne said the landscape continues to influence their work.<\/p>\n
\n\tAll together, the company operates just over 50 stores.<\/p>\n
\n\tTo mark the reopening, David Yurman is introducing exclusive jewelry designs for the Beverly Hills location. Women\u2019s offerings include new Sculpted Cable Flex bracelets and rings featuring handset gemstones. Men\u2019s exclusives include diamond-set Faceted Tennis necklaces, a black titanium Tennis necklace and Memento Mori pav\u00e9 skull pinky rings with colorful gemstones.<\/p>\n
\n\tThe exclusive assortment reflects what Browne described as California customers\u2019 willingness to embrace more expressive designs.<\/p>\n
\n\t\u201cIt continues to show our commitment to the American market,\u201d Browne said of the reopening. \u201cIt continues to show our commitment to elevating the brand.\u201d<\/p>\n
\t\t\t\t\tDavid Yurman reopens Rodeo Drive flagship.<\/p>\n
\t\t\t\t\t\t\t\t\tPablo Enriquez\/The Retail Archive<\/p>\n
#David #Yurman #Reopens #Rodeo #Drive #Flagship #Beverly #Hills<\/p>\n","protected":false},"excerpt":{"rendered":"
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