<\/p>\n
\n\tTo mark the momentous occasion of its 100th anniversary, London Jewelers is celebrating with the unveiling of a new diamond, alongside partnerships with De Beers Group and Grandview Klein Diamonds.<\/p>\n
\n\tFounded in 1926 with a storefront in Glen Cove, N.Y., the Udell family\u2019s business has grown across four generations and has since become one of the leading family-owned and operated independent companies in the U.S.<\/p>\n
\n\tWith boutiques across Long Island and New Jersey, the retailer is known for natural diamonds, fine and precious jewelry and timepieces, alongside their personalized services to create memorable experiences for generations and their commitment to excellence.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of London Jewelers<\/p>\n
\n\tOne of London Jewelers\u2019 most ambitious projects to date has been the unveiling with Grandview Klein Diamonds at JCK Las Vegas in May of a 63-carat natural rough diamond transformed into a one-of-a-kind 20.26-carat D Flawless Old Mine Cushion cut diamond \u2014 the final weight chosen to commemorate the family\u2019s 100th milestone in 2026 and as a tribute to a century of craftsmanship.<\/p>\n
\n\tThe original diamond rough was cut in its country of origin, Botswana, by Grandview Klein Diamonds as part of the Origin De Beers Group program. The collaboration with De Beers Group and Grandview Klein Diamonds is one of ethical sourcing and complete traceability.<\/p>\n
\n\t\u201cThis is a natural fit,\u201d said Mark Udell, chief executive officer of London Jewelers. \u201cDe Beers Group has access to some of the world\u2019s most exceptional diamonds, and we\u2019ve spent generations building trust with our clients by offering not only extraordinary diamonds, but a complete experience built on expertise, integrity and lasting relationships.\u201d<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of London Jewelers<\/p>\n
\n\tCutting the diamond in Botswana was a reflection of the De Beers Group program principles. Diamonds in the program are sourced responsibly within its operations across Botswana, Namibia, South Africa and Canada and are supported with investments in education, healthcare, infrastructure and environmental stewardship.<\/p>\n
\n\tThe De Beers Group program traces a natural diamond\u2019s journey from rough to polish with verified ownership. Each stage of the transformation has been documented to offer a behind-the-scenes look at the artistry, precision and human craftsmanship required to bring a diamond of this scale to life. The Origin digital experience leverages blockchain technology to allow clients to follow the diamond\u2019s journey from discovery in the earth to the finished diamond.<\/p>\n
\n\t\u201cWe\u2019ve always believed the story behind a diamond is just as important as the diamond itself,\u201d said Candy Udell, president of London Jewelers. \u201cWith Origin, we\u2019re offering our clients something truly meaningful. Beautiful natural diamonds backed by transparency, responsibility and peace of mind.\u201d<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of London Jewelers<\/p>\n
\n\tThe flawless D natural diamond is a representation of rarity, with the color being perfectly colorless and internally flawless under 10x magnification; the finished piece will be amongst some of the rarest natural diamonds in the world.<\/p>\n
\n\tThe Old Mine Cushion style was chosen given its place as one of the earliest styles of diamond cuts \u2014 developed in the 1700s, the cut was shaped by hand and instinct under the candlelight before modern technology existed.<\/p>\n
\n\tWith a softly rounded outline and romantic facets, the cut evokes the era of craftsmanship that determined a diamond\u2019s brilliance. Using modern cutting techniques, the diamond will be cut for precision and brilliance. Similar to all Origin diamonds, a focus on symmetry is given to showcase sparkle visible to the naked eye.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of London Jewelers<\/p>\n
\n\t\u201cWe are cutting a new diamond in an old style because we honor our past, but we are shaping the future,\u201d said Scott Udell, vice president of London Jewelers.<\/p>\n
\n\tAs part of the diamond\u2019s journey, members of the Udell family have traveled to Botswana to witness the cutting process firsthand, experience the history of the diamond\u2019s origins and see the craftsmanship behind turning the stone into a rare diamond.<\/p>\n
\n\tThe trip also included visits to local schools and communities, which are part of the Udell family\u2019s commitment to philanthropy and supporting future generations. Education and giving back are important values to the family as the project represents for them a broader impact within the natural diamond industry.<\/p>\n
\n\tBeyond being a celebration of London Jewelers\u2019 history, the company said the diamond represents its continued commitment to natural diamonds, craftsmanship and a belief that every diamond has a meaningful journey.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of London Jewelers<\/p>\n
\n\t\u201cDiamonds are symbols of love, celebration and legacy,\u201d Candy Udell said. \u201cNow, they can also be symbols of ethical progress.\u201d<\/p>\n
\n\tLondon Jewelers said the diamond also reflects a next chapter within its history of luxury, where beauty is matched with ownership, transparency and purpose.<\/p>\n
\n\t\u201cFor 100 years, London Jewelers has been built on craftsmanship, resilience, family, and relationships that span generations. What began as a modest storefront in Glen Cove has grown into something far greater than a jewelry business. This extraordinary diamond represents our history, our family and the future still ahead of us,\u201d concluded Mark Udell.<\/p>\n
\n\tTo follow alongside the journey of the diamond, watch the video at londonjewelers.com\/london-jewelers-diamond-and-delta.<\/p>\n
#London #Jewelers #Marks #Years #Rare #20.26Carat #Diamond #Unveiling<\/p>\n","protected":false},"excerpt":{"rendered":"
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