<\/p>\n
\n\tLos Angeles-based lifestyle and activewear brand Set Active is expanding its brick-and-mortar base, turning its Austin pop-up into a permanent location.<\/p>\n
\n\tLocated at 1318 South Congress Avenue, the Austin location is the fourth for the brand \u2014 this follows its first Midwest store in Chicago\u2019s West Loop, which opened in September, and its New York and Los Angeles flagships.<\/p>\n
\n\tIn an interview with Lindsay Carter, founder and chief executive officer of Set Active, said the brand\u2019s expansion is an opportunity to connect with its community and introduce it to new consumers.<\/p>\n
\t\t\t\t\tLindsay Carter<\/p>\n
\n\tThe brand shared that it\u2019s on target to nearly double its total revenue across both direct-to-consumer and retail in 2026, compared with 2025. More than 50 percent of Set Active\u2019s new customers are also shopping via its retail stores, compared to its e-commerce business, which sees returning customers generating a larger share of sales. Social media also has played a part in the brand\u2019s success; consumer-generated content around the Chicago store opening weekend and events saw more than 100,000 impressions for Set Active.<\/p>\n
\n\t\u201cOur retail strategy is centered on bringing the world of Set Active to life through physical spaces that go beyond traditional shopping,\u201d Carter said. \u201cAustin is a great example of that strategy in action. Our South Congress pop-up exceeded expectations from the start, reaching its entire June sales goal within just two days of opening. We\u2019ve also seen growth in our Texas customer base following the opening, greater than the growth we were driving in other regions, reinforcing that the physical presence in one city is driving impact in a larger market.\u201d<\/p>\n
\t\t\t\t\tSet Active Chicago store.<\/p>\n
\t\t\t\t\t\t\t\t\tStephen Weinert Jr<\/p>\n
\n\tThe brand focuses on making each location unique to each city\u2019s personality, audience and experiences while still sharing the same ethos and feel. The Austin store boasts Western-inspired details throughout the location and Chicago offers more of a nostalgic lake house feel. Set Active also started introducing exclusive and city-specific locations at the two new locations available only in person.<\/p>\n
\n\t\u201cThese pieces have become another way for our community to connect with each city and take a little piece of the experience home with them,\u201d she said. \u201cWe love the idea that visiting a Set Active store in another city feels like discovering something new, with products and experiences you can\u2019t find anywhere else.\u201d<\/p>\n
\n\tNotably, Carter also said retail has the power to build relationships and brand loyalty beyond a singular purchase. Only generating sales is not the end goal \u2014 the permanent store in Austin for Set Active is an investment in the community alongside more opportunities for others to discover the brand.<\/p>\n
\t\t\t\t\tSet Active Austin store.<\/p>\n
\n\t\u201cOur stores consistently attract a much higher percentage of first-time customers than we see in a typical month online \u2014 which tells us there\u2019s a significant audience that\u2019s interested in the brand and excited to experience it in person,\u201d she continued. \u201cHaving a physical space gives customers a more tangible way to connect with Set, whether they\u2019re discovering us for the first time, wanting to try our product before making a purchase or have been following the brand online and are excited to finally visit a store.\u201d<\/p>\n
\n\tThe brand is also expected to do a complete overhaul of its West Village store in February 2027. While the company declined to share where exactly the new locations will be, two more storefronts are slated to open next year for a total of six.<\/p>\n
\n\t\u201cOur goal is to expand our brick-and-mortar presence deliberately in key markets where we see strong demand from Set\u2019s local communities and meaningful opportunities for long-term brand growth. When evaluating new markets, we\u2019re looking beyond where we can drive the most immediate sales. We see retail as a core pillar of our growth strategy, turning our online community into an in-person experience and creating a familiar destination for our customers when they travel,\u201d Carter said.<\/p>\n
#Set #Active #Expands #Retail #Presence #Permanent #Austin #Store #Opening<\/p>\n","protected":false},"excerpt":{"rendered":"
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