<\/p>\n
\n\tThe Procter & Gamble Co.\u2019s first-quarter organic beauty sales rose 5 percent to $4.4 billion \u2014 and the consumer products giant said there\u2019s plenty more growth to be had.<\/p>\n
\n\tHair care, personal care and skin care, all of which live under the beauty umbrella, each saw a midsingle-digit increase in organic sales. And the division\u2019s earnings before interest and taxes increased 1 percent to $1.1 billion.<\/p>\n
\n\tIn the grooming business, which includes brands like Braun, Gillette and Venus, organic sales were up 5 percent to $1.9 billion with EBIT up 6 percent to $619 million.<\/p>\n
\n\tWhile going over P&G\u2019s quarterly results with analysts on a conference call, chief financial officer Andre Schulten presented a picture of a company that is very much on the move.<\/p>\n
\n\t\u201cWhat we are changing is nearly every part of our execution framework to identify superiority gaps even faster and respond quickly to changes needed to product, package, communication, retail execution or value to ignite user growth of our brands,\u201d he said.<\/p>\n
\n\tHe said those adjustments are starting to take hold and, to prove it, pointed to the Pantene Abundant & Strong line of hair care products.<\/p>\n
\n\t\u201cMore than 50 percent of women will experience noticeable hair loss in their lifetime,\u201d Schulten said. \u201cIn the United States alone, female pattern hair loss affects approximately 30 million individuals. Pantene Abundant & Strong technology grew from research linking scalp oxidative stress to poor scalp conditions and hair quality.<\/p>\n
\n\t\u201cThis led to the development of a content bundle and strong collection with a provitamin complex proprietary formulation,\u201d he said. \u201cConsumers are delighted with improvements in hair strength and less shedding \u2026 and a tingling sensorial experience in the shower \u2014 is delivering midsingle-digit sales growth in the U.S. and is growing share.\u201d<\/p>\n
\n\tSchulten said the company is about 60 percent down the path of fixing its category-country combinations.<\/p>\n
\n\t\u201cWe\u2019re running at 29 out of 50 top category-country combinations growing or holding share,\u201d he said. \u201cWe need to conquer the rest, and that\u2019s the task ahead. I\u2019ll tell you, our beauty team isn\u2019t content with 5 percent of growth. There\u2019s way more opportunity in that space that we need to capture.\u201d<\/p>\n
\n\tAsked on the call about P&G\u2019s business in China, the CFO described it as \u201cin the middle of reinvention.\u201d<\/p>\n
\n\t\u201cIt\u2019s not growing,\u201d he said. \u201cWe need to get it back to growth, similar to North America.<\/p>\n
\n\t\u201cWe\u2019re not firing on all cylinders yet. But we\u2019re very happy with the China structural progress, and I have very high levels of confidence that we will fix the remainder of the portfolio and see even more sustained growth in China in a difficult market because market growth is still below 100 in our channels and categories.<\/p>\n
\n\t\u201cQuite frankly, consumer sentiment is not improving. So a big congratulations to the China team for winning in a tough environment,\u201d he said.<\/p>\n
#Beauty #Sales #Rise #Eyes #Bigger #Growth #Opportunities<\/p>\n","protected":false},"excerpt":{"rendered":"
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