<\/p>\n
\n\tPARIS \u2014 Paul-Emmanuel Reiffers, founder and chief executive officer of French creative consulting group Mazarine, has increased his stake in the company to 86 percent, bringing to a close a 15-year period of private equity backing as he looks to accelerate international expansion.<\/p>\n
\n\tThe transaction, completed in September, marks the successful exit of LBO France, Mirabaud and FG Bros, which supported Reiffers in regaining a majority stake of 54 percent in 2022.<\/p>\n
\n\tJacques Veyrat has joined as a minority investor through his Impala holding company, with a 9 percent stake, while the group\u2019s managing directors collectively hold 5 percent.<\/p>\n
\n\tFinancial terms were not disclosed. Mazarine\u2019s current annual revenue is around 300 million euros, company representatives said.<\/p>\n
\n\tThe group operates across luxury communications, creative services, events, media and art, and cultural production with around 500 employees worldwide.<\/p>\n
\n\tReiffers said the decision to consolidate ownership was driven by his desire to retain greater control over strategic decisions and invest with a longer-term horizon.<\/p>\n
\n\t\u201cI\u2019m not working to sell the company. I don\u2019t want to have a financial company. I want to have a creative company, and I want to build a really beautiful brand,\u201d said Reiffers. \u201cI want to build the company for the next 30 years and more, because my sons are now working with me.\u201d<\/p>\n
\n\tReiffers\u2019 sons, Boniface and Stanislas, have joined the business in Paris and New York, respectively.<\/p>\n
\n\tReiffers has set an ambitious growth target for Mazarine, aiming to double revenue within the next five years while expanding its international footprint. Around 75 percent of the group\u2019s business currently comes from France, he said, with the remainder generated across markets including the U.S., China and the Middle East.<\/p>\n
\n\tThe U.S. is a major focus going forward. Mazarine\u2019s U.S. revenue has tripled over the past three years to around $70 million, Reiffers said. The group works with luxury houses there such as Tiffany & Co., as well as U.S. brands beyond traditional luxury including Nike and Apple.<\/p>\n
\n\t\u201cWhen you arrive in the U.S. as a brand from France, you have the savoir faire fran\u00e7ais of creative production, and they appreciate that a lot,\u201d he said. \u201cThe market is really big and really dynamic, and we have huge potential in U.S.\u201d<\/p>\n
\n\tMazarine is also looking to expand in Italy, where it already works with brands including Gucci and Loro Piana. The group plans to open an office in Milan in 2027, building on its existing office in Venice, where it produces art and cultural projects, including work connected to the Venice Biennale.<\/p>\n
\n\tIn China, Reiffers sees the potential for expansion despite the difficult market environment and is eyeing an acquisition there as a possible route to growth.<\/p>\n
\n\tThe group\u2019s plans for the Middle East have been affected by the regional conflict, which has put some expansion activity in the region on hold.<\/p>\n
\t\t\t\t\tLouis Vuitton fall 2025 is among the fashion shows the group has produced.<\/p>\n
\t\t\t\t\t\t\t\t\tGiovanni Giannoni\/WWD<\/p>\n
\n\tReiffers sees the current luxury slowdown as an opportunity for companies to rethink their strategies, diversify and invest in talent. After several years of strong industry growth, he described the current period as a pause rather than a structural downturn, pointing to geopolitical uncertainty weighing on the market, as well as changes in creative leadership at major fashion houses needing time to gel.<\/p>\n
\n\t\u201cFor my company, the crisis is an opportunity to diversify,\u201d he said.<\/p>\n
\n\tThat diversification has so far included expanding into art and exhibition production through Arter, which Mazarine acquired two years ago, and working with clients outside the traditional luxury sector. In June, Mazarine acquired London-based luxury lifestyle public relations firm Bacchus, to boost its access to ultra-high-net-worth individuals for future projects and events.<\/p>\n
\n\tReiffers said the group has a strong pipeline of business over the next two years.<\/p>\n
\n\tLuxury brands are increasingly interested in producing heritage exhibits that can be reproduced in several cultural capitals, which is another avenue for potential growth, he added.<\/p>\n
\n\tThe company continues to be organized around the three pillars of events and experiential production; creative and communications services, and influence, spanning media, public relations and cultural initiatives.<\/p>\n
\n\t\u201cWe are a fully integrated group. It\u2019s not only about business; it\u2019s about value,\u201d he said. \u201cBecause we are really optimists about the future too. We have a lot of things to do worldwide, and we have a lot of potential.\u201d<\/p>\n
\n\tMazarine also owns Num\u00e9ro magazine, while Reiffers is the founder of Reiffers Initiatives, a foundation that supports the young French contemporary art scene.<\/p>\n
\n\tThe company has developed Mazarine Intelligence and built its own generative AI, which it uses to create ultra-personalized VIC experiences for its luxury clients.<\/p>\n
#Mazarine #Founder #Targets #Global #Expansion #Equity #Buyout<\/p>\n","protected":false},"excerpt":{"rendered":"
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