<\/p>\n
\n\tAlo is stepping up its global expansion plan with a flurry of store openings in China.<\/p>\n
\n\tOn Oct. 16, the brand marked the opening of its first local flagship at K11 Musea in Hong Kong.<\/p>\n
\n\tSpanning more than 7,000 square feet across two floors, the Sanctuary store overlooks Victoria Dockside and is close to Rosewood Hotel, with which the activewear brand has an ongoing partnership. Alo\u2019s full range, including womenswear, menswear, footwear, accessories, leather goods and sunglasses, is available at the store.<\/p>\n
\n\tThe store opening \u201cmarks a significant milestone in Alo\u2019s expansion across North Asia and reinforces Hong Kong\u2019s role as a key market for the brand\u2019s growing wellness community,\u201d Alo said in a statement.<\/p>\n
\t\t\t\t\tAlo\u2019s Hong Kong flagship.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tThe opening event, which included a 3,000-drone performance, wellness events such as sound healing, journal customization, aura photography and fashion sketches, was attended by global ambassador Jisoo and models Ming Xi and Stella Maxwell.<\/p>\n
\t\t\t\t\tGlobal ambassador Jisoo at the opening.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tThroughout the opening weekend, activities ran the gamut from traditional Chinese medicine consultation, sound bowl healing, wellness walks, yoga, pilates, breath work, to live DJ sets.<\/p>\n
\n\tSince the store soft-opened on Sept. 25, which is a week ahead of China\u2019s Golden Week holiday rush, sales reached 20 million renminbi, or $2.9 million, for the first week, according to local media reports. Tourists accounted for 60 percent of total sales, according to the report.<\/p>\n
\n\tHorace Lam, chief executive officer of K11 Hong Kong, told local media that the performance of Alo reflected the mall\u2019s strategy to attract \u201cyounger, high-spending shoppers.\u201d<\/p>\n
\n\tIn addition to upgrading existing stores for Prada, Miu Miu and Max Mara, K11 Musea is expected to open The Place LV, Louis Vuitton\u2019s hybrid retail concept that also counts locations in Seoul and Bangkok.<\/p>\n
\n\tAlo\u2019s European push is also advancing with the opening of its first Berlin store on Oct. 15. The 6,000-square-foot Sanctuary store introduced the brand\u2019s wellness program locally, which included a candlelit yoga experience at Tempodrom, a popular inner city concert venue.<\/p>\n
\n\t\u201cThe city\u2019s creative energy offers a distinct setting for our California-rooted approach to premium apparel and wellness,\u201d Benedetta Petruzzo, Alo\u2019s international chief executive officer, said in a statement. \u201cWe are entering with a long-term mindset, and this first Sanctuary gives us an opportunity to deepen our relationship with the local community and become part of their everyday lives.\u201d<\/p>\n
\n\tIn addition to the Hong Kong flagship, Alo recently opened a pop-up at Zhangyuan in Shanghai. Alo has mapped out an \u201ceight store, seven cities\u201d strategy for mainland China. In addition to the K11 Musea and Zhangyuan store, Alo will soon roll out retail projects at Shanghai\u2019s HRKI Taikoo Hui flagship, Beijing\u2019s China World Mall, Hong Kong\u2019s Lee Gardens, Macao\u2019s Galaxy Promenade flagship, Shenzhen\u2019s Bay MixC flagship, Hangzhou\u2019s in77 flagship and Taikoo\u2019s Li Chengdu flagship.<\/p>\n
#Alo #Launches #Hong #Kong #Sanctuary #Jisoo #Ming #Stella #Maxwell<\/p>\n","protected":false},"excerpt":{"rendered":"
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