<\/p>\n
\n\tPink spent a year getting ready to step back into the spotlight, taking over \u201chalftime\u201d at the Victoria\u2019s Secret fashion show, livestreaming on YouTube Sunday.<\/p>\n
\n\tLaunched as Victoria\u2019s Secret\u2019s younger sister in 2002, the brand always targeted the college crowd, but suffered from inattention as its parent company struggled.<\/p>\n
\n\tNow Victoria\u2019s Secret & Co. is bouncing back under chief executive officer Hillary Super \u2014 and Pink is helping to propel one of fashion\u2019s most high-profile comebacks having received some TLC, a more distinctive positioning and its first new bra style in three years.<\/p>\n
\n\tPink also played host at halftime during the show last year, but it was something of a fire drill, according to brand president Ali Dillon, who joined in May 2025 after a stint as president of Alex Mill.<\/p>\n
\n\tDespite having just five months to really prepare, the brand managed to really turn up at the 2025 show, featuring Twice just as the group was basking in the success of \u201cKPop Demon Hunters\u201d on Netflix.<\/p>\n
\n\tThis year, Dillon has had a full year to prepare and was feeling ready in a before-show interview.<\/p>\n
\n\t\u201cWe really have our own voice in the fashion show,\u201d Dillon said. \u201cIt\u2019s really an incredible break that happens midshow where Pink gets to infuse the playful, bold and irreverent spirit that the brand really represents. We have a bigger stage this year, but it\u2019s the same fun kind of free spirit personality.\u201d<\/p>\n
\n\tWhile many of the specifics are kept under wraps beforehand, this year\u2019s outing for Pink will feature models Gabby Moura, Yoon Young Bae, Jordan Leftwich and more.<\/p>\n
\n\t\u201cWe have incredible creators, we have athletes,\u201d Dillon said. \u201cWe just have a really amazing culturally connected crew of girls and women, and we\u2019re so excited to showcase them.\u201d<\/p>\n
\n\tUnder Dillon, Pink has really refocused on the 18- to 24-year-old crowd, which marks a return after the brand spent a decade growing older with its customer.<\/p>\n
\n\t\u201cIt was really only servicing a 40-year-old,\u201d Dillon said. \u201cThen all of a sudden the 40-year-old\u2019s like, \u2018I don\u2019t want that anymore.\u2019 So I think we\u2019re very careful about also saying that we\u2019re not just going after Gen Z, because in a couple of years, Gen Z may not be my customer anymore \u2014 actually, Gen Alpha is [going to be] my customer.\u201d<\/p>\n
\n\tTo build with that young, just-out-of-the-nest customer, Pink is looking to appreciate the full scope of who she is.<\/p>\n
\n\t\u201cWe really want to connect with her in a way that feels like it\u2019s fun,\u201d Dillon said. \u201cWe get that energy that we know that she loves. Our girl is messy and she\u2019s a little chaotic and we say we love her for that. We\u2019ve got her back. We know this is a really dynamic time in her life. She\u2019s going through a ton of different changes. Her day may begin one way and it ends a way that she completely did not expect. We\u2019re there for all of that. We\u2019re there for that chaos, we\u2019re there for that fun, we\u2019re there for the mischievousness and the energy that she brings and we celebrate her.\u201d<\/p>\n
\n\tLast year was the brand\u2019s best in a decade.<\/p>\n
\n\t\u201cWe\u2019ve continued to deliver strong comparable sales in the first half,\u201d Dillon said. \u201cQ2 was a high-single-digit growth. It was our fifth consecutive quarter of growth. We\u2019re gaining new customers specifically in the age demo that we\u2019re going after.\u201d<\/p>\n
\n\tAs part of the world\u2019s largest intimate apparel company, which has about a 20 percent market share in North America, Pink has a lot of assets to work with, including a presence in 700 stores and social channels that have woken back up.<\/p>\n
\n\t\u201cWe\u2019re very social first and that\u2019s incredible,\u201d Dillon said. \u201cThat\u2019s where this girl\u2019s spending her time. Influencers have become a big part of our strategy. When I started, the comments on our social media were \u2014 crickets. There was not a lot of feedback.\u201d<\/p>\n
\n\tNow the brand is getting \u201ca ton of connection,\u201d which Dillon attributed in part to how well Pink has worked to understand and sync up with its target customer.<\/p>\n
\n\t\u201cWe opened a SoHo [New York] store in May of this year \u2014 it was really important to us to be in SoHo,\u201d Dillon said. \u201cThat is the center of culture, especially for this customer. When I started, our head of real estate said, \u2018What can I do? What are you thinking about?\u2019 <\/p>\n
\n\t\u201cI want a store in SoHo,\u201d she told him.<\/p>\n
\n\tWhen he said, \u201cOK, we\u2019ll look at SoHo,\u201d Dillon narrowed it down: \u201c\u2018Let me be clear. I want a store on Broadway, specifically between Spring and Broome. That is where I want to be because that\u2019s where that customer is.\u2019 We opened that store on the one-year anniversary of my starting.\u201d<\/p>\n
\n\tThe door puts Pink near Aerie, American Eagle, PacSun, Brandy Melville, Princess Polly, Abercrombie and more.<\/p>\n
\n\t\u201cThis is where this customer is spending her time, and we really wanted to open that store to reintroduce the brand to the customer,\u201d Dillon said.<\/p>\n
\n\tJust over half of Pink\u2019s business is in intimates; the rest is apparel, a category the brand is working to build back.<\/p>\n
\n\t\u201cThere\u2019s not many brands who can outfit her from the moment that she wakes up in the morning until the end of the day, completely head to toe for every single thing that she needs in her life as a singular brand,\u201d said Dillon, adding that Pink checks all the boxes.<\/p>\n
\n\tThere\u2019s consumer power in the combination.<\/p>\n
\n\t\u201cOur intimates, they earn her trust,\u201d she said. \u201cThey also drive frequency, they build loyalty. She comes back to stock up on underwear. That is just the nature of that business. But we also have done things in the bra franchises that have been really exciting this past year. So we launched a brand new franchise, our marshmallow collection. It\u2019s the first time we launched a new bra in three years.<\/p>\n
\n\t\u201cThe reason we launched it is because we listened to the customer \u2014 57 percent of her bra drawer was a comfortable bra, a really soft, comfortable bra, and we didn\u2019t have it,\u201d Dillon said.<\/p>\n
\n\tThat the brand hadn\u2019t had a new bra in such a long time and that it\u2019s now preparing for a prime spot in the runway show speaks volumes about the direction of the business now.<\/p>\n
\n\t\u201cPink was underutilized,\u201d Dillon said. \u201cIt had lost that part of its DNA. It had become bland. It didn\u2019t have newness and innovation. It didn\u2019t have that spirit of fun. It wasn\u2019t a focus. We weren\u2019t connecting with culturally relevant talent to bring the brand to life.<\/p>\n
\n\t\u201cOur growth 1792340488 is sustainable \u2014 absolutely,\u201d she said. \u201cWe have a really strong plan for how we\u2019re going to continue to build.\u201d<\/p>\n
#Pink #Spotlight #Victorias #Secret #Fashion #Show<\/p>\n","protected":false},"excerpt":{"rendered":"
Pink spent a year getting ready to step back into the spotlight, taking over \u201chalftime\u201d at the Victoria\u2019s Secret fashion show, livestreaming on YouTube Sunday. Launched as Victoria\u2019s Secret\u2019s younger… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1673"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}