<\/p>\n
\n\tAmid the hustle and bustle of Shanghai, Samuel Gui Yang has created a quiet alcove as the Chinese brand\u2019s first retail outpost.<\/p>\n
\n\tThe 1,300-square-foot space, featuring a sunken alcove and mezzanine, is located on the first floor of an Art Deco-influenced residential building on Julu Road. The location lives between the hyper-commercial retail establishments on West Nanjing Road and the charming streets of \u201cJu Fu Chang,\u201d the city\u2019s own Dime Square.<\/p>\n
\n\tFor Samuel Yang, who launched the New Chinese-style brand with Erik Litz\u00e9n 10 years ago, the opening ushers in a new era for the brand, with a more sophisticated retail outlook.<\/p>\n
\t\t\t\t\tInside the store.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tYang first fell in love with the street when he visited the Garden of Psyche, designed by L\u00e1szl\u00f3 Hudec almost a century ago and located across the street. With a knack for choosing historic venues for runway shows, the Chinese designer has always admired the villa for its literary appeal \u2014 it was later turned into the Shanghai Writers\u2019 Association, which continues to nurture the next generation of Chinese writers.<\/p>\n
\n\tWith its floor-to-ceiling metal display systems, matte concrete-tile flooring and antique Eight Immortals table holding court, the interior creates a contrasting dialogue with Samuel Gui Yang\u2019s designs, which also echo the brand\u2019s blend of Chinese modesty and Scandinavian tactility.<\/p>\n
\n\t\u201cThe initial idea was to incorporate Julu Road\u2019s literary culture into the realm of the retail space, which is filled with vintage books and memorabilia that inspired the brand\u2019s design language,\u201d Yang said.<\/p>\n
\n\tStocked with its fall 2026 ready-to-wear collection, the store will evolve into a cultural hub that speaks directly to its growing audience. \u201cWe want to have our store now because I think it\u2019s time to provide our customers with a more straightforward narrative of the brand experience,\u201d Yang added.<\/p>\n
\n\tCurrently operated by Labelhood, the local multibrand retailer, Samuel Gui Yang joins a growing number of local brands reaching a critical juncture in their growth.<\/p>\n
\n\tEarlier this year, Mark Gong opened its first store at Shanghai\u2019s IAPM shopping mall. Later this month, Ruohan will unveil its retail home on tranquil Hunan Road.<\/p>\n
#Samuel #Gui #Yang #Marks #Beginning #Store #Shanghai<\/p>\n","protected":false},"excerpt":{"rendered":"
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