<\/p>\n
\n\tViceroy Hotels & Residence is the latest to cater to the well-heeled traveler seeking an experience rather than merely a place to sleep. <\/p>\n
\n\tOn Monday, the global luxury hospitality brand said it launched \u201cA World Made by Many,\u201d a campaign spotlighting 10 local makers across five destinations, photographed and directed by London-based Jonangelo Molinari.<\/p>\n
\n\tThe campaign offers bookable experiences with beekeepers, vintners, chocolatiers, divers, musicians, mountaineers and other local experts in key locations like New York City; Algarve Region, Portugal; the Caribbean island of St. Lucia; Sun Valley, Idaho and Chicago.<\/p>\n
\n\tFrom honey harvesting and reef diving to house-music history, bespoke tailoring and stargazing, each experience is tailored to connect guests with the people, traditions and stories that define a place. The campaign is live online and will roll out across social media and other channels in the near term.<\/p>\n
\n\t\u201cOur hotels are designed to hold a sense of place, but a place is ultimately made by the people in it. Their craft and history can\u2019t be manufactured,\u201d said Viceroy Hotels & Residences senior vice president, brand marketing and wellness Megan Mulholland. \u201cWe wanted the campaign to start with those people, their expertise, their stories, and what they can introduce guests to as they experience each destination.\u201d<\/p>\n
\t\t\t\t\tChocolatier Kittle Symphorien.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Viceroy Hotels & Residences<\/p>\n
\n\tExperiences include meeting house music historian and producer Kevin \u201cMega\u201d McFall in Chicago. McFall\u2019s work seeks to support the musical culture born in Chicago. In Sun Valley, Idaho, guests are privy to an encounter with mountaineer Ed Viesturs, known for climbing all 14 of the world\u2019s 8,000-meter peaks without supplemental oxygen. In St. Lucia, guests are invited to indulge in a bean-to-bar chocolate experience with chocolatier Kittle Symphorien, who grew up picking cocoa pods in her backyard in Soufri\u00e8re. In the Algarve\u2019s inland countryside, guests can explore the world of beekeeper Jos\u00e9 Maria Martinez, who continues a family practice spanning three generations and nearly 1,000 hives.<\/p>\n
\n\tWhen the Viceroy Park Avenue opens in New York City in February 2027, guests will have the opportunity to meet with Italian tailor Max Girombelli of Duca Sartoria and wigmaker and hairstylist Timur Sadyq.<\/p>\n
\n\tExperiences that cater to travelers seeking a rare connection with local culture and flavor are on the rise. In 2019, Italy\u2019s Starhotels group launched La Grande Bellezza \u2013 the Dream Factory, an initiative designed to foster collaborations with leading artisans and historic ateliers, highlighting creativity, savoir-faire and cultural heritage. In 2025, The Jay hotel in San Francisco teamed up with The Namesake, transforming a section of The Jay\u2019s stylish Third Floor into an exclusive design studio.<\/p>\n
\t\t\t\t\tMax Girombelli of Duca Sartoria.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Viceroy Hotels & Residences.<\/p>\n
#Viceroy #Hotels #Launches #World #Experience<\/p>\n","protected":false},"excerpt":{"rendered":"
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