![](\"https:\/\/res.cloudinary.com\/globes\/image\/upload\/t_800X392\/v1698590108\/direct\/856_hw3bcw.jpg\")
<\/p>\n<\/p>\n
Loops, which has developed a platform for explaining changes in enterprise performance and suggesting action, will be integrated in Salesforce’s Tableau division.<\/p>\n
\n
\n
<\/p>\n
US software giant Salesforce announced today that it had signed a definitive agreement to buy Israeli AI company Loops. Loops was founded in 2020, and has raised $14 million to date. The company has developed a platform for monitoring business performance using AI. The acquisition price was not disclosed. The deal is expected to close in early November, subject to the fulfilment of the usual conditions.<\/p>\n
<\/p>\n
Loops was founded by Tom Laufer (CEO) and Ido Adiv (CTO), with initial investment by Brian Balfour. The company has developed a system that continually monitors an enterprise\u2019s performance, identifies changes in key metrics, and helps in understanding their causes. Unlike traditional analytics tools that present data in the form of reports and dashboards, Loops\u2019 platform is designed to explain changes and to suggest actions for improvement. The company\u2019s main financing round in 2022 was led by Scale Venture Partners with participation by Cardumen Capital and other investors.<\/p>\n
<\/p>\n
Tenth acquisition in Israel<\/p>\n
<\/p>\n
The acquisition of Loops is the tenth by Salesforce in Israel. Salesforce\u2019s development activity in Israel began with the acquisition of Navajo Systems in 2011. The company says that Loops\u2019 technology and employees will be integrated into its Tableau division, which specializes in data analysis and business intelligence. “Tableau’s mission has been helping people see, understand and act on data. Loops accelerates this mission, using powerful agentic AI to uncover the drivers behind business performance and surface where teams and agents can take action in real time,” said Mark Recher, executive vice president and general manager of Tableau.<\/p>\n
<\/p>\n
Published by Globes, Israel business news – en.globes.co.il – on October 12, 2026.<\/p>\n
<\/p>\n
\u00a9 Copyright of Globes Publisher Itonut (1983) Ltd., 2026.<\/p>\n
\n\t\t\t
\n
\n <\/p>\n
Salesforce credit: Reuters Rafael Henrique<\/p>\n
#Salesforce #buys #Israeli #company #Loops<\/p>\n","protected":false},"excerpt":{"rendered":"
Loops, which has developed a platform for explaining changes in enterprise performance and suggesting action, will be integrated in Salesforce’s Tableau division. US software giant Salesforce announced… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1611","post","type-post","status-publish","format-standard","hentry","category-venture-capital"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1611"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1611\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}