<\/p>\n
\n\tIs luxury seeing the light at the end of the tunnel in China? The country\u2019s seven-day \u201cGolden Week\u201d holiday may have offered some clues.<\/p>\n
\n\tAccording to a recent report by Bernstein, which collected store traffic data from 10 luxury malls across four Chinese cities \u2014 including two in Hong Kong, two in Shanghai, three in Beijing and three in Chengdu \u2014 total traffic increased 55 percent year-over-year and 8 percent versus this February\u2019s Chinese New Year.<\/p>\n
\n\tThe data excludes VIP traffic and does not show how many visitors actually made a purchase or the average consumer spend, Bernstein noted, highlighting the limitations of snapshot data.<\/p>\n
\n\tChengdu was the principal engine of improvement, according to Bernstein, with traffic increasing 116 percent year-over-year; Beijing also improved sequentially by 4 percent, while Hong Kong was broadly stable. Shanghai traffic remained 112 percent above Golden Week 2025, Bernstein said.<\/p>\n
\n\tAs China\u2018s longest public holiday of the year, overall retail data showed moderate improvement. According to data from the Ministry of Commerce, foot traffic and sales at 78 pedestrian streets and shopping districts rose 2.5 percent and 4.7 percent year-over-year, respectively, from Oct. 1 to Oct. 6.<\/p>\n
\n\tAs Chinese consumers\u2019 appetite shifts toward better perceived value for money and affordability, Bernstein said that \u201caspirational consumers\u201d continue to engage with brands despite a challenging macro backdrop.<\/p>\n
\n\t\u201cThe lesson is that Chinese consumers remain interested in global luxury brands, but increasingly reward relevance, newness and category leadership,\u201d Bernstein said.<\/p>\n
\n\tBernstein noted that Dior led the recovery with \u201c75 percent incremental improvements, likely helped by increased availability of Jonathan Anderson products in store.\u201d<\/p>\n
\n\t\u201cThe impact of Molly Tea incident may have faded, as Louis Vuitton remains the most visited brand during our store check,\u201d Bernstein observed of the brand\u2019s busy stores in Chengdu Taikoo Li and Hong Kong Harbour City.<\/p>\n
#Chinas #Golden #Week #Shows #Clearer #Signs #Luxury #Retail #Rebound #Traffic #Hits #TwoYear #High<\/p>\n","protected":false},"excerpt":{"rendered":"
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