<\/p>\n
\n\tBlue Nile, a division of Signet Jewelers, became the exclusive North American retailer of Royal Asscher diamonds and jewelry through a multiyear licensing agreement that was disclosed Monday.<\/p>\n
\n\tThe company will be using the six Royal Asscher patented cut diamonds for collections, as well as selling the recently launched Curated by the Asscher Family and the Six by Royal Asscher collections.<\/p>\n
\n\tThe collaboration with the Royal Asscher Diamond Co. is an important component of Blue Nile\u2019s strategy to focus more on natural diamonds and establish itself as the premiere luxury jewelry brand within Signet\u2019s portfolio.<\/p>\n
\n\t\u201cThis partnership will help Blue Nile cement an elevated position within the diamond jewelry market,\u201d Joan Hilson, Signet\u2019s chief financial and operating officer, told WWD. At Blue Nile, \u201cOur intention is to be natural diamond leading, and to focus on the enduring value of a natural diamond. We will offer our customers other gemstones as well as lab-grown diamonds. But we\u2019re seeing revenue being driven in natural diamonds, particularly in the engagement market. Ninety percent of engagement rings over $5,000 are natural diamonds. So we\u2019re focused on continuing to drive that aspect of the business.\u201d<\/p>\n
\t\t\t\t\tJoan Hilson<\/p>\n
\t\t\t\t\t\t\t\t\tVANESSA CORRAL PHOTOGRAPHY<\/p>\n
\n\tThere have been other initiatives aimed at elevating Blue Nile. The Clear Cut, a concierge service providing guidance from gemologists on purchasing diamonds and proprietary technology, was acquired earlier this year. And the James Allen brand, purchased by Signet about a decade ago, became a proprietary brand on the Blue Nile website while jamesallen.com was discontinued.<\/p>\n
\n\tIn addition, Pam Cloud, a 30-year veteran of the jewelry industry joined Blue Nile in August after nearly 26 years working at Tiffany & Co., most recently as senior vice president and chief merchandising officer.<\/p>\n
\n\tThe initiatives at Blue Nile fall under Signet\u2019s overall \u201cGrow Brand Love\u201d strategy to differentiate four core brands \u2014 Kay, Zales, Jared and Blue Nile \u2014 bring greater style and design-led items to the assortments, pump up bridal jewelry, centralize certain functions and consolidate some brands in pursuit of operating efficiencies and greater agility.<\/p>\n
\n\t\u201cIf you think of how we are positioning our brands, the top of the house would be Blue Nile. Then it would be Diamonds Direct, then Jared, and the mid market would be Kay and Zales,\u201d Hilson said. \u201cThat is the goal.\u201d<\/p>\n
\t\t\t\t\tPam Cloud<\/p>\n
\t\t\t\t\t\t\t\t\tVANESSA CORRAL PHOTOGRAPHY<\/p>\n
\n\t\u201cFor more than two decades, Blue Nile has transformed how consumers shop for diamonds through transparency, innovation and trust,\u201d Cloud said. \u201cNow, we are building on that legacy with Royal Asscher, one of the most respected names in diamond craftsmanship.\u2026There\u2019s a feature of this program called Curated by the Asscher family, which is a mark of trust giving reassurance to customers that these stone have been cut for the most beautiful light return possible.\u201d<\/p>\n
\n\tFounded in Amsterdam in 1853, the Royal Asscher Diamond Company has been led by six generations of the Asscher family. The company is recognized for pioneering the Asscher Cut and earned a chapter in history when in 1908, Joseph Asscher cleaved the 3,106-carat Cullinan Diamond, the largest gem-quality rough diamond ever discovered. Some of the stones cut from that diamond are in the British Crown Jewels.<\/p>\n
\n\t\u201cThere\u2019s some level of familiarity with the Royal Asher name,\u201d Hilson said. \u201cWe have a significant opportunity to market with the Royal Asher name in the U.S. and really drive that benefit. Being the exclusive retailer and putting our scale behind the Royal Asscher name is really what we believe will help us grow Blue Nile overall.\u201d<\/p>\n
\n\tLita Asscher, copresident of Royal Asscher, said in a statement: \u201cFor our family, \u2018Cut for Beauty\u2019 is not a new idea, it is a philosophy that has shaped six generations of diamond innovation. In 1902, Joseph Asscher designed the original Asscher Cut, a diamond design that became recognized around the world. More than a century later, our responsibility is not simply to preserve that heritage, but to keep innovating.\u201d<\/p>\n
\n\tMike Asscher, copresident and Lita\u2019s brother, added: \u201cOur six patented Royal Asscher cuts build on generations of knowledge about proportion, symmetry, light and beauty. We continue to ask the same question: not simply, \u2018What is its grade?\u2019 but \u2018Is it beautiful?\u2019 That is what Cut for Beauty means to us.\u201d<\/p>\n
\t\t\t\t\tBlue Nile jewelry with Royal Asscher diamonds.<\/p>\n
#Signets #Blue #Nile #Partners #Royal #Asscher<\/p>\n","protected":false},"excerpt":{"rendered":"
Blue Nile, a division of Signet Jewelers, became the exclusive North American retailer of Royal Asscher diamonds and jewelry through a multiyear licensing agreement that was disclosed Monday. The company… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1508","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1508"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1508\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}