<\/p>\n
\n\tNEW KONCEPT: As all things \u201cK\u201d continue to grow in popularity, Korean fashion and lifestyle platform W Concept has landed in Paris just in time for fashion week.<\/p>\n
\n\tThe online shopping platform often described as Korea\u2019s answer to Net-a-porter is hosting a two-week pop-up directly across from the temporarily closed-for-construction Pompidou Center. The doors opened with a splashy party Tuesday night.<\/p>\n
\n\tBut don\u2019t expect a traditional shopping experience. Visitors can only browse and try the products in person, then scan a QR code to order them online for home delivery.<\/p>\n
\n\tThe pop-up brings together 600 items from 75 Korean brands across fashion, beauty, wellness and lifestyle. There\u2019s Kimhekim, EENK, Bonbom and Minjukim, as well as a sizable K-beauty selection.<\/p>\n
\n\tThe 3,765-square-foot space will also spotlight 10 emerging brands from W Concept\u2019s W Stage development program, including How to Love Me, Epoise, Love Dewey, Demeriel and Thisis Pine.<\/p>\n
\t\t\t\t\tInside W Concept\u2019s Paris Fashion Week pop-up.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of W Concept<\/p>\n
\n\tThe offering goes beyond fashion with vinyl records, Korean crafts, home objects such as carpets and other lifestyle pieces that reflect W Concept\u2019s ambition to export a wider variety of \u201cK\u201d culture beyond K-beauty and K-pop.<\/p>\n
\n\t\u201cParis is a really important place for the fashion industry,\u201d said W Concept chief executive officer Jamie Lee. \u201cWe need to show some more young and upcoming designers here.\u201d<\/p>\n
\n\tW Concept, which has been part of the Shinsegae Group conglomerate since 2021, is using the Paris pop-up as part of its push into international markets.<\/p>\n
\n\tThe platform already has a strong customer base in the U.S., Lee said, and the company is now looking to build its presence in Europe. After pop-ups in London, Berlin and most recently during New York Fashion Week, Paris is the latest stop on its global tour.<\/p>\n
\n\tThe pop-up will run through Oct. 12.<\/p>\n
#Korean #Fashion #Platform #Concept #Debuts #Paris #Fashion #Week #Popup<\/p>\n","protected":false},"excerpt":{"rendered":"
NEW KONCEPT: As all things \u201cK\u201d continue to grow in popularity, Korean fashion and lifestyle platform W Concept has landed in Paris just in time for fashion week. The online… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1437","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1437"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1437\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}