<\/p>\n
\n\tMILAN \u2014 Nuance Audio, a convergence of eyewear and hearing aid devices, has just launched its second-generation range, dubbed Plus.<\/p>\n
\n\tOne of EssilorLuxottica\u2019s most cutting-edge projects in recent years, perhaps alongside the Meta tie-up on smartglasses, Nuance Audio was first unveiled in January 2024 at CES in Las Vegas and a month later at eyewear trade show Mido in Milan. <\/p>\n
\n\tDuring a keynote presentation on Tuesday evening at the company\u2019s headquarters in Milan, Stefano Genco, head of Super Audio and Nuance Audio at EssilorLuxottica, said that the project really \u201cstarted from one purpose, that is to let people hear better, feel better, with style. So everything we do is really hung and rooted in our core principles\u2026.Since let\u2019s say one and a half year from the launch [officially in April 2025]\u2026what we have done is, first of all, listening to customers.\u201d<\/p>\n
\n\tThe Plus generation is the result of those ongoing conversations with current users of the technology. Some of them were brought on stage to share their experiences, including British TV presenter, content creator and model Georgia Jones; DJ, broadcaster, musician and actor Martin Kemp, and Portuguese actress Fernanda Serrano.<\/p>\n
\n\tThe new release enhances audio performance by 30 percent. \u201cThis means that Gen Two customers will have the possibility to enjoy conversations in noisier environments compared to what happened with the previous release,\u201d Genco said.<\/p>\n
\n\tBattery life was also improved by 25 percent and now operates smoothly for 10 hours straight.<\/p>\n
\n\tDespite an average user age of 69 \u2014 five years younger than the average of the population wearing regular hearing aid devices \u2014 Genco said that Nuance Audio customers requested also more simplified controls, which yielded push buttons to switch on and off the device and to adjust the volume. These functions were previously carried out via tap sensors.<\/p>\n
\n\tThe new generation also embeds hand-free phone call technology and two additional colorways, olive green and clear amber, across the three existing shapes of square, Phantos and the cat-eyed upturn. They retail starting at $829. <\/p>\n
\t\t\t\t\tThe Nuance Audio Plus hearing aid eyewear.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Nuance Audio<\/p>\n
\n\tThe firm established the dedicated Super Audio division in the summer of 2022 after two years of development and finalized the acquisition six months later of Israeli company Nuance Hearing, Nuance Audio offers eyewear with integrated high-tech hearing technology poised to offer a valid and better-looking alternative to hearing aid devices.<\/p>\n
\n\tIn early 2025 the technology received U.S. Food and Drug Administration clearance and European Union\u2019s CE marking under the Medical Devices Regulation to take the brand to market. It has since been approved in other geographies and is now available in 14 countries.<\/p>\n
\n\tIn the years since, Nuance Audio devices have been the subject of academic studies and research, Genco said. The executive, an audiology industry veteran, said that 70 percent of Gen One customers were new to hearing aid technologies, while the remainder 30 percent switched their devices for Nuance Audio frames.<\/p>\n
\n\tBarely distinguishable from regular frames, they are designed to invisibly integrate the technology throughout the acetate frames and provide as comfortable an experience as any pair of glasses. They are easy to set up, with the app- or frame-mediated configuration taking less than two minutes.<\/p>\n
\n\tThey are geared at people in their 50s and 60s suffering from mild to moderate hearing loss \u2014 the target customers that can be harder to convince to adopt a regular hearing aid, Genco contended.<\/p>\n
\n\tAccording to most recent data by the World Health Organization there are about 1.6 billion people suffering from hearing loss globally.<\/p>\n
#Nuance #Audios #SecondGeneration #Hearing #Aid #Eyewear #Features<\/p>\n","protected":false},"excerpt":{"rendered":"
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