<\/p>\n
\n\tAlo has opened its first temporary retail project in mainland China, located at Shanghai\u2018s historic Zhangyuan district.<\/p>\n
\n\tThe three-level space, which was previously a pop-up for Dior, then Celine, combines retail, fitness, wellness and community events that the brand said \u201ctranslates its Los Angeles heritage through the distinct energy and cultural landscape of Shanghai.\u201d<\/p>\n
\t\t\t\t\tAlo pop-up at Zhangyuan.<\/p>\n
\n\tFor Summer Nacewicz, Alo\u2019s executive vice president of marketing and creative, the store will become a full expression of the brand\u2019s belief in how Alo wants to redefine luxury. \u201cLuxury is about how you live and how you feel,\u201d said Nacewicz.<\/p>\n
\n\t\u201cIt [the Zhangyuan store] is more than a place to shop\u2014it\u2019s a place to move, reset and connect, and to experience the full Alo world,\u201d Nacewicz added.<\/p>\n
\n\tZhangyuan, once a playground for celebrities and the leisure class almost a century ago, has been transformed into an outdoor retail hotspot with standalone garden villa houses with Western elements. For Alo, its brand of luxe lifestyle includes a customized vintage Ford Bronco, a poolside lounge, an Alo Caf\u00e9, and lots of holistic experiences.<\/p>\n
\n\tThe first floor, the Alo retail space, is home to the brand\u2019s latest women\u2019s and men\u2019s apparel, footwear, and accessories collections. In serene rooms upstairs, guests can participate in meditation and sound therapy classes, as well as workout sessions. A spa room then offers special treatments for recovery, circulation and deep relaxation. The third floor, an airy attic space, is a yoga and pilates studio.<\/p>\n
\n\tTo celebrate the launch, Alo invited its global brand ambassador Zhao Lusi and local celebrities including Bi Wenjun, Karena Ng, He Sui, Elaine Zhong, and Yu Chengen to an intimate gathering on Monday. The party was hosted on the same day as Nikeskims\u2019 first China pop-up down the road, fueling an athleisure revival in the market.<\/p>\n
\t\t\t\t\tAlo\u2019s global brand ambassador Zhao Lusi.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tOfficially opening to the public on Thursday, the Zhangyuan pop-up is slated to operate until February 2027.<\/p>\n
\n\tFor shoppers, the second floor experiential area is set to open by invitation on Oct. 6, while the third floor will be open in mid-October. Guests can book a community event via Alo\u2019s WeChat Mini Porgram.<\/p>\n
\n\tThe Zhangyuan store is the first of Alo\u2019s \u201ceight store, seven cities\u201d strategy mapped out for mainland China. Starting with the K11 Musea flagship that opened last week in Hong Kong, seven additional stores, including the Zhangyuan door, will open at Shanghai\u2019s HRKI Taikoo Hui flagship, Beijing\u2019s China World Mall, Hong Kong\u2019s Lee Gardens, Macao\u2019s Galaxy Promenade flagship, Shenzhen\u2019s Bay MixC flagship, Hangzhou\u2019s in77 flagship and Taikoo\u2019s Li Chengdu flagship.<\/p>\n
#Alo #Builds #Urban #Oasis #Shanghai #China #Popup<\/p>\n","protected":false},"excerpt":{"rendered":"
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