<\/p>\n
\n The popular brand has revealed a new strategic partnership with Sephora to create Sephora at M&S.\n<\/p>\n
\n The new beauty destination will be launched in a range of M&S stores and on M&S.com from spring 2027.\n<\/p>\n
M&S announces partnership with Sephora<\/p>\n
\n The partnership is said to be an \u201cimportant next step\u201d for the brand to transform M&S Fashion, Home and Beauty.\n<\/p>\n
\n Sephora at M&S will allow customers to enjoy more beauty brands and a \u201cstronger specialist experience\u201d.\n<\/p>\n
\n John Lyttle, Managing Director, Fashion, Home & Beauty at M&S, said: \u201cWe\u2019re transforming Fashion, Home and Beauty at M&S, creating a better experience for our customers and building a more efficient, more profitable business.\n<\/p>\n
\n \u201cOur new partnership with Sephora is the next step in this transformation.\n<\/p>\n
\n \u201cBeauty is an important category for M&S, with the potential to attract new customers to shop with us and give existing customers the opportunity to shop with us more often.\n<\/p>\n
\n \u201cOur partnership with Sephora will sit at the heart of our future beauty offer, combining Sephora\u2019s specialist expertise with the strength of the M&S brand, our store estate and our growing digital platform.\n<\/p>\n
\n \u201cAlongside this, we will continue investing in our own-label Beauty categories where we have established strength and customer trust.\u201d\n<\/p>\n
\n Sephora at M&S will be brought to a mix of high street stores and retail parks around the UK.\n<\/p>\n
\n The shop-in-shop retail model hopes to draw new customers to M&S and will give them access to curated brands and expert advice.\n<\/p>\n
\n M&S.com will provide a broader range of products with home delivery and click and collect services available.\n<\/p>\n
\n The final line-up of brands being brought to stores will be confirmed closer to the launch of Sephora at M&S.\n<\/p>\n
\n Sarah Boyd, Managing Director, SEPHORA UK said: \u201cSince bursting on to the scene in the UK, we have always believed that becoming part of the communities we serve means more than simply opening stores and having a great online experience.\n<\/p>\n
\n \u201cWe have taken a deliberately local approach to every city we enter, from celebrating local culture and creators to tailoring our opening moments and marketing to reflect the people who live there.\n<\/p>\n
\n \u201cThis personalisation has been a huge part of our success thus far, and now partnering with M&S, a brand so trusted, loved and deeply ingrained in British life is not just a great honour and privilege, but also an extremely exciting next step in our expansion journey.\n<\/p>\n
\n \u201cTogether, we can re-define what high street beauty means for customers across the UK, bringing the very best curated brand and beauty experience to the M&S stores to complement their food, fashion and home expertise.\n<\/p>\n
\n Recommended reading\n<\/p>\n
\n \u201cWe are excited to introduce our incredible Beauty Advisors to the stores to provide a truly personalised experience, and to reach customers in more communities where they already live, shop and spend their time.\n<\/p>\n
\n \u201cThis partnership marks an important milestone in our continuing drive to become a truly winning formula on the UK High Street.\u201d\n<\/p>\n
\n Are you excited for the new Sephora and M&S partnership? Let us know in the comments.\n<\/p>\n
#announces #major #change #coming #stores #spring<\/p>\n","protected":false},"excerpt":{"rendered":"
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