<\/p>\n
\n\tTravel lifestyle brand Away has revealed its newest launches: the Series 3 luggage and Signature Bag collection. As part of the rollout, Oscar-nominated and Emmy Award-winning actor Colman Domingo was tapped as the face of the campaign.<\/p>\n
\n\tWhile the Series 3 evolves the suitcases around the reality of how people continue to travel today, Signature Bags extends into other moments that surround travel.<\/p>\n
\n\tThe Series 3 launch features an updated collection across its core luggage pieces for classic styles of Carry-On 3, Bigger Carry-On 3, Medium 3, Large 3 and Trunk 3 and flex styles of Carry-On Flex 3, Bigger Carry-On Flex 3, Medium Flex 3 and Large Flex 3. Colorways of Electric Iris, Chocolate Brown and Salt White are added to the brand\u2019s palette of Jet Black, Navy Blue, Coast Blue, Olive Green, Cherry Red and Blush Pink \u2014 and Chartreuse Spark is the newest color for the holidays.<\/p>\n
\t\t\t\t\tColman Domingo for Away.<\/p>\n
\n\tNotable new features include built-in wheel brakes to keep suitcases still, hands-free built-in hooks into the trolley to hang an extra item such as a jacket, purse or duty-free bag, a dedicated place to keep Bluetooth trackers in a pocket, 360-degree wheels for a quieter rolling experience, both sides of the suitcase opening outward to give full visibility and access to packing paired with Away\u2019s patented compression system, infinite height trolley, exterior D-ring to place luggage tag or charms.<\/p>\n
\n\tThe Series 3 is the latest evolution of its luggage \u2014 the brand said its most significant product innovation since launching in 2015 \u2014 using consumer insights, data and the brand\u2019s expertise. Performance for the accessories focused on protection, motion and capacity to focus on making the travel experience \u201csmoother, simpler and more intuitive.\u201d<\/p>\n
\n\tUsing feedback from customers, the brand looked at moments of friction when traveling to make the experience better. Suitcases rolling away, too many bags and handles not fitting the hand properly all became part of the design brief for Series 3.<\/p>\n
\n\tThe Signature Bag collection features the Signature Tote, Signature Weekender, Signature Slim Commuter Backpack, Signature Triple-Zip Duffle and Signature Companion Bag. Hues for the bag are available in Jet Black, Navy Blue, Coast Blue, Olive Green, Dune Taupe and Chocolate Brown.<\/p>\n
\n\tThe brand said softer and more refined materials were paired with structured silhouettes and polished hardware. To withstand everyday life and a life outside the airport, the bags have expanded quick-grab pockets, high-contrast interiors, updated and detachable straps with tag designs and charm placements.<\/p>\n
\n\tJessica Schinazi, chief executive officer of Away, told WWD in an interview that the launch of Away\u2019s Signature Bag collection was created for moving across the \u201cincreasingly fluid\u201d moments of travel, which are blurred between commuting, work, weekends and bigger trips.<\/p>\n
\t\t\t\t\tColman Domingo for Away.<\/p>\n
\n\t\u201cFor years, luggage was treated as a commodity \u2014 something you bought because you needed it, not because it said anything about you or reflected how you particularly travel,\u201d she said. \u201cAway changed that, turning durability into a category people could care about, talk about and ultimately see as part of their life. Ten years ago, we made luggage a lifestyle.\u201d<\/p>\n
\n\tWith the collections\u2019 accompanying campaign\u2019s \u201c1 of 1\u201d and its cinematic approach, Away tapped Domingo \u2014 which Schinazi said was a given the parallels between what he represents and how the brand is approaching its next chapter.<\/p>\n
\n\t\u201cAfter decades in this business, I\u2019ve learned that the difference between good and exceptional comes down to the details; the discipline to keep refining, and the respect for craftsmanship that never lets you settle for \u2018good enough.\u2019 I see that same standard in Away,\u201d Domingo said. \u201cI travel with a carry-on, no matter how long the trip, so I need luggage that can keep up: thoughtfully designed, built to last, made for people who take their work seriously. That\u2019s craftsmanship I recognize, because it\u2019s the same standard I hold myself to.\u201d<\/p>\n
\n\tShe said this shared sense of earned perspective comes through with \u201cknowing the traveler, understanding how a bag performs\u201d alongside having a distinct point of view with years of experience.<\/p>\n
\n\tNotably, there\u2019s also been a major shift within the travel space and what role it plays within consumers\u2019 lives. Travel and everyday life are no longer separated as \u201cwork trips become long weekends, people build leisure into business travel,\u201d and the same products need to be used for multiple uses. Schinazi said travel has become an increasingly resilient part of people\u2019s lives, adding especially amidst uncertainty, consumers continue to prioritize travel and experiences.<\/p>\n
\n\t\u201cThese collections mark an inflection point for Away,\u201d she continued. \u201cThis isn\u2019t a departure from what made Away great; it\u2019s the next expression of it. This is what healthy product evolution looks like: protecting what works, innovating where it matters and continuing to raise the bar we set for ourselves.\u201d<\/p>\n
\n\tOn Saturday and Sunday, the brand will also be hosting a consumer-facing activation in New York with The Travelers Salon at Ideal Glass Studios, with the experience featuring the new collections and immersive programming with personal stories, poetry and more.<\/p>\n
\n\tThe Series 3 ranges from $328 to $498 and the Signature Bag collection ranges from $208 to $278, available on awaytravel.com and in-store at the brand\u2019s retail locations across the U.S., the U.K. and Canada.<\/p>\n
#Colman #Domingo #Stars #Aways #Series #Luggage #Signature #Bags #Launch<\/p>\n","protected":false},"excerpt":{"rendered":"
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