<\/p>\n
\n\tPARIS \u2014 Legacy department store Le Bon March\u00e9 has turned one of its most storied rooms into a collectible design retail experience, bringing 28-year-old French designer Edgar Jayet into Salon Aristide to create a new VIC space that occupies the former office of founder Aristide Boucicaut.<\/p>\n
\n\tJayet\u2019s furniture is integrated into the salon and all the pieces are available to buy. Clients can purchase the objects, or work with Jayet\u2019s studio to customize dimensions, materials and typologies.<\/p>\n
\n\t\u201cWe wanted it to feel like an apartment, like a collector\u2019s home,\u201d Jayet told WWD. \u201cAnd I think when you have the private, personalized experience at Le Bon March\u00e9 you want to feel somehow at home.\u201d<\/p>\n
\n\tThat homey quality is central to Le Bon March\u00e9\u2019s Salons Particuliers, which opened in 2019 as a series of private Parisian apartment-like spaces for VIC service.<\/p>\n
\n\tSalon Aristide is the jewel in its crown, as it retains the mahogany paneling, gold-leaf details, engraved glass and alabaster lighting of what legend has it was Boucicaut\u2019s former office.<\/p>\n
\n\tLe Bon March\u00e9 did not want Jayet to turn it into a period reconstruction. Instead, the designer was asked to create a dialogue between the existing architecture and his own work, alongside selected pieces by other designers.<\/p>\n
\t\t\t\t\tInside Le Bon March\u00e9\u2019s new Salon Aristide<\/p>\n
\t\t\t\t\t\t\t\t\tPierre Doucet \/ Courtesy of Edgar Jayet<\/p>\n
\n\t\u201cWhat was important was that it should never feel like a display,\u201d said Le Bon March\u00e9 director of client relations and services Rapha\u00ebl Lipszyc. \u201cWe wanted the pieces to be encountered in context, within a fully realized interior, so that clients could experience them as part of a way of living rather than as objects presented in isolation.\u201d<\/p>\n
\n\tJayet\u2019s collection brings together furniture and lighting rooted in French craftsmanship and 20th-century decorative arts. A cashmere-covered daybed has a handmade wooden structure produced by a Parisian seat-maker, with its hardware also made by hand in Paris. A series of trunks and wardrobes is covered in moir\u00e9 traditionally used for yachting and features original handles cast from designs by Jean-Michel Frank, while the structures use a Napoleon III black stain and sycamore wood inside.<\/p>\n
\n\tJayet designed the pieces to evoke the first-class cabins of the old White Star Line ships.<\/p>\n
\n\tThe collection was first presented at Design Miami last year as an homage to the century of Art Deco. At Le Bon March\u00e9, however, Jayet has expanded the proposition beyond individual furniture pieces to create an entire interior.<\/p>\n
\n\t\u201cI love assembling interiors, especially within a strong existing condition,\u201d he said of the room. \u201cAnd here we have the most beautiful millwork.\u201d<\/p>\n
\n\tThe room\u2019s existing Art Deco bones built the foundation for a selection of additional pieces. A constellation motif carpet designed by Andr\u00e9e Putman, handwoven in Burgundy, mimics designs in the room\u2019s ceiling. Jayet said the piece was added as a tribute to Putman\u2019s work for Le Bon March\u00e9, particularly its grand escalators. A sculpture by Ma\u00efon, loaned by the artist\u2019s gallery, was intended to bring what Jayet called an \u201cinstitutional\u201d aspect.<\/p>\n
\n\t\u201cIt\u2019s a piece that could be in a museum,\u201d he said.<\/p>\n
\n\tLighting comes from Delisle, in a handmade Parisian collection inspired by traditional 19th-century chandeliers.<\/p>\n
\n\tThe result reflects Jayet\u2019s studio philosophy, merging furniture and interior design of small-scale production and specialist craftsmanship. The young designer established his studio at 23 after winning the Van Cleef & Arpels Prize and has since worked on residential, institutional and cultural projects in France, Italy and the U.S.<\/p>\n
\t\t\t\t\tInside Le Bon March\u00e9\u2019s new Salon Aristide.<\/p>\n
\t\t\t\t\t\t\t\t\tPierre Doucet \/ Courtesy of Edgar Jayet<\/p>\n
\n\tAt Le Bon March\u00e9, that small-scale approach is integral to one of Paris\u2019 largest luxury stores. Jayet sees a natural connection between the two. The department store, he noted, was itself an innovation in modern retail immortalized by Emilie Zola\u2019s novel \u201cAu Bonheur des Dames.\u201d While the department store introduced things like consistent pricing as a luxury of its day, today it is adapting to modern retail and luxury. Much of today\u2019s notion is making available handcrafted objects produced in very limited quantities and adapted to individual clients.<\/p>\n
\n\t\u201cThey care about this little scale, and they know that their clients research this scale,\u201d he said. \u201cThey\u2019re not interested in mass productions and flashy things, but more like a timeless, institutional, super-crafted experience.\u201d<\/p>\n
\n\tFor Le Bon March\u00e9, the salon offers a way to bring collectible design into the client experience. \u201cWe are interested in creating environments where commerce, culture and emotion come together seamlessly,\u201d Lipszyc added.<\/p>\n
#Bon #March\u00e9 #Unveils #Edgar #Jayets #Collectible #Design #VIC #Space<\/p>\n","protected":false},"excerpt":{"rendered":"
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