<\/p>\n
\n\tStyle is very much in ascendance at Walmart.<\/p>\n
\n\tThe retail giant is bringing its fashion, home and beauty businesses together under Denise Incandela, the Saks veteran who\u2019s been transforming the apparel business as executive vice president, fashion, Walmart U.S.<\/p>\n
\n\tPreviously, home was operated out of the general merchandise business and beauty fell under consumables.<\/p>\n
\n\t\u201cStyle is an important part of how we\u2019re creating the offerings and experiences our customers love most,\u201d said Julie Barber, EVP and chief merchandising officer, in a statement.<\/p>\n
\n\t\u201cWe\u2019ve built strong momentum across fashion, home and beauty, and bringing these businesses together gives us an opportunity to build on that progress, sharpen our point of view and make Walmart an even more inspiring destination for style,\u201d Barber said.<\/p>\n
\n\tIn a post about the new Style Organization on LinkedIn, the CMO meditated on what it means to be a merchant \u2014 a role that\u2019s long been revered at Walmart \u2014 and how the job is changing.<\/p>\n
\n\t\u201cThe role of a merchant has always been part art and part science,\u201d she said. \u201cWe study the data, listen closely to customers and watch what\u2019s happening across the broader marketplace. But great merchants also have an instinct for what customers will want before they ask for it.<\/p>\n
\n\t\u201cThat matters more than ever,\u201d she said. \u201cCustomers have more choice, more access and more inspiration at their fingertips. Trends move quickly, but what customers expect from us remains simple: great products, incredible value, convenience and an experience they can trust.\u201d<\/p>\n
\n\tWalmart is aiming to have what customers love most. And to get there, it\u2019s focused on four themes: Lead in Style & Trend, Win Essentials, Deliver Unmatched Value and Develop the Most Engaging Retail Ecosystem.<\/p>\n
\n\tBarber said: \u201cBringing these teams closer together will allow us to build on the momentum across each business, connect trends and insights in new ways and bring an even stronger point of view to our customers. It makes sense because our customers don\u2019t experience style in silos. What they see in Fashion can influence Beauty. Colors, materials and textures can move from what we wear into how we decorate our homes. Inspiration can come from anywhere.\u201d<\/p>\n
\n\tIn the newly formed Style Organization, she pointed to examples of this in action, including Scenario, the store\u2019s new women\u2019s modern bohemian brand; the addition of Medicube in beauty, and the emphasis on trend-forward items in home, like the oversize Mongolian fur pillow.<\/p>\n
\n\tIncreasingly, style is being seen as a kind of superpower for the mass market. Target, which is starting to get some traction in its turnaround, but is still lagging Walmart, is making style a pillar of its new approach.<\/p>\n
#Walmart #Unites #Fashion #Beauty #Home #Style #Organization<\/p>\n","protected":false},"excerpt":{"rendered":"
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