<\/p>\n
\n\tJohn Wattiker will join Marc Jacobs as chief marketing officer, effective Monday.<\/p>\n
\n\tIn this role, Wattiker will lead the brand\u2019s global marketing strategy, overseeing efforts to strengthen brand positioning, deepen consumer engagement and further expand Marc Jacobs\u2019 reach and relevance around the world.<\/p>\n
\n\tWattiker has spent nearly 15 years at Hearst Magazines rising to vice president, fashion and luxury, working for such titles as Esquire, Elle, Harper\u2019s Bazaar, and Town & Country. His experience spans fashion, beauty, retail, apparel, accessories and luxury, working closely with many of Hearst\u2019s largest global clients to shape marketing strategies that build brands, grow audiences and drive business results. During his tenure, he helped brands navigate an increasingly complex global marketing landscape, balancing long-term brand building and high-impact storytelling with data-driven, performance marketing designed to deliver measurable returns.<\/p>\n
\n\t\u201cJohn brings deep experience across luxury, fashion and media, with a clear understanding of how to build brands and engage consumers,\u201d said Eric Marechalle, chief executive officer of Marc Jacobs. \u201cHe pairs creative instinct with strategic and commercial discipline and brings an extensive network of relationships built over the course of his career. I am confident he will be a great addition to our leadership team as we grow Marc Jacobs globally.\u201d<\/p>\n
\n\tWattiker, who reports to Marechalle, succeeds Kristin Patrick in the CMO role. <\/p>\n
\n\t\u201cIt is a privilege to join a brand with such extraordinary influence across fashion and culture,\u201d said Wattiker. \u201cFor over four decades, Marc Jacobs has been defined by incredible cultural currency and a celebrated vision of joy and creativity that welcomes everyone into its world. I am excited to work with Eric and the team to build on that success, harnessing the enthusiasm around the brand to grow audiences and build communities globally.\u201d<\/p>\n
\n\tPrior to Hearst, Wattiker began his career in financial services at JP Morgan and Deutsche Bank, where he developed experience in portfolio analytics, modeling, and multi-asset class investment strategy.<\/p>\n
\n\tAs reported, on Sept. 1, LVMH Mo\u00ebt Hennessy Louis Vuitton completed its approximate $925 million sale of Marc Jacobs to WHP Global and G-III Apparel Group. WHP and G-III each own 50 percent of the brand, while G-III also bought the company\u2019s operating business, which is centered in the U.S. and Europe and includes over 100 stores. WHP will lead the joint venture that holds the brand and G-III will support the joint venture while running wholesale, retail and e-commerce. <\/p>\n
\n\tJacobs, who founded the company in 1984 with Robert Duffy, remains creative director and will continue to be the face of the brand.<\/p>\n
#Marc #Jacobs #Taps #John #Wattiker #Chief #Marketing #Officer<\/p>\n","protected":false},"excerpt":{"rendered":"
John Wattiker will join Marc Jacobs as chief marketing officer, effective Monday. In this role, Wattiker will lead the brand\u2019s global marketing strategy, overseeing efforts to strengthen brand positioning, deepen… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1293","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1293"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1293\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}