<\/p>\n
\n\tYPB, the line of activewear by Abercrombie & Fitch, is partnering with Barry\u2019s, the high-intensity interval workout studio, on a collection suitable for workouts as well as casual occasions outside the gym.<\/p>\n
\n\t\u201cAt Abercrombie, we\u2019re focused on outfitting our customers for every part of their lives, including the moments when they\u2019re moving, training and feeling their best,\u201d said Corey Robinson, brand president of Abercrombie & Fitch, in a statement revealing the collaboration.<\/p>\n
\n\t\u201cBarry\u2019s has built an incredibly engaged community around performance and connection, making this partnership a natural fit for YPB,\u201d Robinson said. \u201cWorking directly with Barry\u2019s instructors helped us create a collection rooted in real workout experience, with the style and versatility our customers expect from Abercrombie.\u201d<\/p>\n
\n\tOfficials described the collection, called YPB by Abercrombie x Barry\u2019s, as designed to move \u201cseamlessly from workouts to life beyond the studio\u201d and incorporating performance characteristics as well as style.<\/p>\n
\n\tThe first collection, featuring performance fabrics, studio-ready silhouettes and functional layers, includes six styles for men and 12 styles for women. The collection will be available beginning Oct. 1 at abercrombie.com and in select Abercrombie stores, followed by barrys.com and 75 Barry\u2019s locations globally on Oct. 15. Officials said the arrangement extends for multiple seasons.<\/p>\n
\t\t\t\t\tFrom the YPB by Abercrombie x Barry\u2019s collection.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Barry\u2019s<\/p>\n
\n\tBarry\u2019s instructors Jon Herrmann, Amy Harioka and Lacy Mitchell provided design input into the collection, which was also inspired by Barry\u2019s iconic Red Room, the red-lit studio where workout classes are held. The collection is designed with red accents that \u201creflect the energy of the space,\u201d officials said, adding that items are also designed with black and neutral tones.<\/p>\n
\n\tAs part of the partnership, there will be a series of activations designed to integrate YPB directly into the Barry\u2019s community. YPB by Abercrombie will serve as the first official sponsor of Barry\u2019s newly launched Mobile Studio, partnering on a pop-up experience in Austin on Oct. 2 and 3, coinciding with Austin City Limits, the live music television program on PBS. Guests will have an opportunity to preview the YPB by Abercrombie x Barry\u2019s collection on-site. The experience will move to New York City, where YPB by Abercrombie x Barry\u2019s will take over Barry\u2019s NoHo studio from Oct. 9 to 11. Guests can sign up for all upcoming classes at Barrys.com and on the Barry\u2019s app.<\/p>\n
\n\t\u201cYPB by Abercrombie brings an innovative perspective to activewear, pairing elite performance with the effortless and timeless style Abercrombie is known for,\u201d said J.J. Gantt, Barry\u2019s chief executive officer. \u201cThis meaningful collaboration brings together two iconic brands that started with Barry\u2019s instructors playing a role in the design and creation of the pieces, ensuring the Barry\u2019s community can experience high-performance pieces designed to support them both inside and outside the Red Room.\u201d<\/p>\n
\n\tThe YPB by Abercrombie x Barry\u2019s collection comes in women\u2019s styles in sizes XXS to XXL and men\u2019s styles in sizes XS to XXL for tops and bottoms.<\/p>\n
\n\tBarry\u2019s, which was launched in 1998 in West Hollywood, Calif., has more than 100 studios in 19 countries, plus a digital offering, Barry\u2019s X.<\/p>\n
\n\tAbercrombie & Fitch is a division of Abercrombie & Fitch Co., which also operates the Hollister Co. and Gilly Hicks brands, as well as YPB, which stands for \u201cYour Personal Best.\u201d<\/p>\n
#Abercrombie #Teams #Barrys #Workout #Wear #Style<\/p>\n","protected":false},"excerpt":{"rendered":"
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