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\n\tLONDON \u2014 Harrods is refining its menswear proposition with the unveiling of a newly redesigned Designer Collections room on the second floor of the retailer\u2019s Knightsbridge flagship, in a bid to expand its lifestyle offering and target the modern \u201cfull wardrobe\u201d shopper.<\/p>\n
\n\tBilled as a one-stop destination for contemporary dressing, the space aims to reflect how male customers now buy across categories and occasions rather than hunting for one-off pieces. The emphasis is on the weekend wardrobe and elevated everyday style.<\/p>\n
\n\tThe room offers a lineup of menswear and lifestyle brands including Herno, Purdey, Barbour, Sease, Orlebar Brown, Paul & Shark and Vilebrequin. At its center sits a multibrand area designed to encourage browsing and discovery across the category rather than brand-by-brand shopping.<\/p>\n
\n\tThere is also a new dedicated pop-up space that will host exclusive launches, seasonal stories and brand activations throughout the year, giving brands a platform to spotlight capsules and collaborations while introducing newness to the Harrods shop floor.<\/p>\n
\n\tThe launch also raises the bar on the in-store experience, with six newly designed shopfits that nod to each brand\u2019s identity and craftsmanship while maintaining a cohesive visual identity.<\/p>\n
\n\t\u201cThe new Designer Collections room marks a significant expansion of our lifestyle category and reflects how our customers are increasingly shopping for a complete wardrobe,\u201d said Yasmin Mehmet, menswear buying manager at Harrods.<\/p>\n
\n\t\u201cWe are seeing growing demand for versatile pieces that seamlessly transition across different occasions, particularly within categories such as outerwear, knitwear and gilets. By bringing together a carefully curated selection of brands and creating an environment dedicated to discovery and inspiration, we are further strengthening our offer for the modern menswear customer,\u201d Mehmet added.<\/p>\n
\n\tThe opening of the men\u2019s Designer Collections room follows the gradual unveiling of the International Designer Rooms on the womenswear-focused first floor starting from June.<\/p>\n
\n\tThese openings form part of the store\u2019s wider multimillion-pound refurbishment program, designed to further elevate the shopping experience within one of the world\u2019s leading luxury retail destinations.<\/p>\n
\n\tPreviously, Harrods has also redeveloped the Designer Collections rooms, which combine larger shop-in-shop concepts for brands including Herm\u00e8s, Brunello Cucinelli, Ralph Lauren and Yves Salomon alongside a selection of more niche and specialist labels.<\/p>\n
#Harrods #Expands #Mens #Offering #Revamped #Designer #Collections #Room<\/p>\n","protected":false},"excerpt":{"rendered":"
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