<\/p>\n
\n\t\u201cLet women be\u201d are the three words that define the Anne Klein brand for Aleesha Worthington, vice president of marketing at WHP Global, the brand\u2019s parent company. \u201cWe know what we need; we can breastfeed our children and type an email at the same time. Let us be and we will get the job done,\u201d is how she sees today\u2019s multifaceted women.<\/p>\n
\n\tFamously, Anne Klein said 50 years ago that \u201cclothes aren\u2019t going to change the world, but the women who wear them will,\u201d which continues to be the leading DNA of the brand.<\/p>\n
\n\tIn a conversation presented by Anne Klein with Amanda Smith, chief executive officer of Fairchild Media Group, at the WWD X FN X Beauty Inc 2026 Women in Power Summit, Worthington spoke about the brand\u2019s legacy as a trailblazer alongside its women consumers who are shaping culture and challenging expectations.<\/p>\n
\n\t\u201cThe Anne Klein woman absolutely is unapologetic,\u201d said Worthington. \u201cI\u2019ve been working on the brand now almost three years and the beautiful thing about it is the seeds that were planted back then have come to fruition. Fast forward, the energy behind the brand really is unapologetic from the standpoint that [the consumer] can show up and be herself.\u201d<\/p>\n
\n\tLooking at how the Anne Klein woman has evolved, the consumer now \u201cunderstands that she\u2019s enough\u201d and \u201chas the right to bring that energy into any room.\u201d Notably, Worthington said the brand allows consumers to walk into a room and command it without saying a word.<\/p>\n
\n\tBuilding on the brand\u2019s legacy, Worthington noted that Anne Klein herself was a trailblazer and her overall vision remains timeless. And as a multigenerational brand, people often post on social media wearing their grandmother\u2019s watch, belt or the famous lion icon that\u2019s been passed on over the years.<\/p>\n
\n\t\u201cWhen we think about thrifting, sustainability and people upcycling, you see the brand sort of live within this ecosystem of the new, now, and next. But it also pays homage to what the brand has built and the foundation that has been laid.\u201d<\/p>\n
\n\tWhen figuring out ways to best evolve the brand for today\u2019s consumer, Worthington said the company wants to make sure it still speaks to Anne Klein\u2019s foundational roots while also meeting the consumer where she is.<\/p>\n
\n\t\u201cWe know that the Anne Klein woman is not a monolith \u2014 we\u2019re not trying to force her to be that. We want to make sure that she can find herself in any of our garments. Even though Anne Klein is an American designer, people outside our nation are also looking for these product types while also understanding that one size does not fit all.\u201d<\/p>\n
\n\tScaling Anne Klein to the global market also requires the brand to look at where women are heading. One of the notable pioneering clothing items for Anne Klein was suit separates, with blazers not being the same size as pants. Today, the brand offers a product range that allows the consumer to move from boardroom to family event and carries her through everyday life.<\/p>\n
\n\t\u201cI\u2019ve been fortunate enough to join the WHP Global team for the last three years. The company acquired the brand in 2019 and our recent acquisition was of the Marc Jacobs brand. We recently surpassed $10 billion in sales. When you think about brands that have heritage, you think about what they mean to the everyday consumer, it\u2019s important for us to market to her the way she can see herself. We want to make sure that this woman can see how she aligns with. We want to make sure that we continue to honor not only what Anne Klein has built, but also what the world looks like today,\u201d Worthington concluded.<\/p>\n
#Anne #Klein #Continues #Empower #Evolve #Modern #Woman<\/p>\n","protected":false},"excerpt":{"rendered":"
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