<\/p>\n
\n\tBeyond Yoga is popping up in the Big Apple \u2014 chasing retail in what has long been one of the brand\u2019s largest e-commerce markets.<\/p>\n
\n\tThe 21-year-old Beyond Yoga has been starting on an expansion push. It recently opened stores in Manhattan Beach, Calif., and Scottsdale, and will cut the ribbon on doors in Denver and San Clemente, Calif., later this year.<\/p>\n
\n\tNew York is clearly a next step.<\/p>\n
\n\tThe Levi Strauss & Co.-owned brand started testing the waters in 2024 with weeklong Club Beyond experience, but is now going further, opening a 2,300-square-foot pop-up at 108 Fifth Avenue in the Flatiron District. The store is open daily and in place through early January, selling the latest Beyond Yoga looks for men and women while also providing space for \u201cmovement, wellness, and community experiences.\u201d<\/p>\n
\n\tFree coffee will be available from the Beyond Yoga cart along Fifth Avenue for the grand opening this weekend.<\/p>\n
\n\tMovement classes will be led by local favorites like Ali Brunson, SotoMethod, Pvolve, Jada Covington, Natural Pilates, DanceBody founder Katia Pryce, Stakt and Makena Diehl.<\/p>\n
\n\t\u201cPhysical retail is an important part of how we\u2019re growing Beyond Yoga, but for us, it\u2019s about much more than opening stores,\u201d said Nancy Green, chief executive officer. \u201cWe want every space to feel like an extension of our community \u2014 a place where people can discover the brand and feel connected. This pop-up is an exciting step in bringing that vision to life as we continue to expand into new markets. New York has always been an important part of Beyond Yoga\u2019s story, so opening a space like this is an especially meaningful milestone for us.\u201d<\/p>\n
\n\tIn addition to the pop-up, the brand will host its first East Coast edition of Seek Beyond: Open Air on Oct. 17. The event starts at the pop-up and includes a community walk and run along the West Side Highway and a visit to the Edge NYC observation deck.<\/p>\n
\n\t\u201cBringing Seek Beyond: Open Air to New York feels like a natural part of this moment for the brand,\u201d Green said. \u201cThe city\u2019s energy and spirit of connection make it an ideal setting for an experience built around the joy of movement and community. We\u2019re excited to bring the experience to New York and create another way for people to come together and experience the spirit of Beyond Yoga.\u201d<\/p>\n
#Yoga #Opens #Flatiron #PopUp #NYC #Movement #Community<\/p>\n","protected":false},"excerpt":{"rendered":"
Beyond Yoga is popping up in the Big Apple \u2014 chasing retail in what has long been one of the brand\u2019s largest e-commerce markets. The 21-year-old Beyond Yoga has been… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1125"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1125\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}