<\/p>\n
\n\tDesigners & Agents wrapped up its three-day show Friday at the Starrett-Lehigh Building during a very busy fashion week in New York City.<\/p>\n
\n\tThe trade show, which overlapped with New York Fashion Week, is usually held after the New York fashion shows, and next season, D&A will revert to that time frame, running Feb. 15 to 17.<\/p>\n
\n\t\u201cIt\u2019s been really good,\u201d said Ed Mandelbaum, president and co-founder of D&A. \u201cIt would have been better not with these dates. We try to stagger the dates so retailers could cover the market, and we usually go two days before Coterie.\u201d This year both shows, as well as Brand Assembly, ran simultaneously. [Next season, Coterie will run Feb. 7 to 9.]<\/p>\n
\n\tNevertheless, Mandelbaum said, \u201cWe\u2019re having a very successful show and people are happy.\u201d According to Mandelbaum, 55 percent of the exhibitors were international, with the biggest representation being from Italy, France and Scandinavia, respectively.<\/p>\n
\n\tOverall, there were 200 exhibitors including 18 new brands. \u201cWe\u2019re very selective in the brands,\u201d said Mandelbaum, adding that the new brands hear about D&A through word-of-mouth.<\/p>\n
\n\tWhen asked what the main trends were at the show, Meryl Mandelbaum, chief creative officer of D&A, said, \u201cThe show transcends trends. These are all independent designers with a unique outlook; some have been doing this show for 20 years.\u201d She said exhibitors came from France, Japan and California.<\/p>\n
\n\t\u201cThe first day was insane. It was the single best day ever. Yesterday was very good, and we had traffic all day. Today, we\u2019re having ups and downs,\u201d said Mandelbaum on Friday. \u201cExhibitors seem to feel confident.\u201d<\/p>\n
\n\tApril Frederick, owner and buyer for Estuary, a boutique in Petaluma, Calif., about an hour north of San Francisco, said she bought denim, shirting and dresses from such companies as AMO Denim, Margaret O\u2019Leary, Penelope Childers, and Hope for Flowers by Tracy Reese. She was trying to focus her buy on sustainable brands and natural fabrics.<\/p>\n
\n\tFrederick said she bought barrel jeans and striped, cute men\u2019s shirting for women. She was also buying a lot of prints and color for spring. <\/p>\n
\n\tVanessa Gieser and Sue Giers, sisters and founders of Sosue, a 10-year-old Hamburg, Germany-based apparel collection, were showing at D&A for the first time.<\/p>\n
\n\t\u201cIt was amazing. It was very positive,\u201d said Giers. The brand makes knits, tops, jeans, jackets, raincoats and coats. She said the blouses come in one size \u2014 small \u2014 that fits everyone.<\/p>\n
\t\t\t\t\tA top from Sosue.<\/p>\n
\n\t\u201cWe\u2019ll sell online from Tokyo to Texas,\u201d she said. She said that it was recommended that they show in New York, and they chose D&A. Sosue sells 340 retailers in Europe. Around 95 percent of its collection is made in Europe, primarily in Portugal and Italy, as well as Romania and Turkey.<\/p>\n
\n\tGiers said that the bestsellers in Germany sell the best in New York as well. They said that they opened 30 new accounts at D&A on the first day. Wholesale prices range from $73 to $400 (not landed).<\/p>\n
\n\tTracy Reese, founder and creative director of Hope for Flowers by Tracy Reese, a Detroit-based fashion brand, said, \u201cBusiness was awesome. We opened a lot of new accounts all over the U.S., in the Northeast, Southeast, Southwest and West Coast too.\u201d She said what she likes about D&A is \u201cit\u2019s very civilized.\u201d<\/p>\n
\n\t\u201cThere\u2019s a nice group of stores that come through. I saw people I was selling when I had Tracy Reese and a lot of new stores that are attracted to the color and joy and patterns,\u201d she said. She also spoke to a few stores that are focused on sustainable design, so her line fits that bill too.<\/p>\n
\t\t\t\t\tSome spring looks from Hope for Flowers by Tracy Reese. <\/p>\n
\t\t\t\t\t\t\t\t\tcourtesy image<\/p>\n
\n\tReese said the brand has \u201ca huge shirt business,\u201d and did well with a double shirt, that has two collars and two sets of cuffs. She also did well with soft draped pants \u201cthat make everything look good.\u201d<\/p>\n
\n\tReese said that vibrant, fit-and-flare dresses are a signature for the brand. Reese said she has seven full-time employees in Detroit, and works with 20 teaching artists, who help the brand with community programming and sustainability workshops. She added that Detroit is the only UNESCO City of Design in the U.S. \u201cDetroit is an exciting place to be right now,\u201d said Reese, who returned to her hometown in 2018 after 30 years in New York. After she returned, she launched her sustainable and ethically sourced clothing line.<\/p>\n
\n\tShe said the company started shipping fall a few weeks ago, and \u201cpeople are having a great reaction.\u201d<\/p>\n
\n\tBogdan Zsholabchuk, account executive with Mul-Olga line, was selling upcycled Ukrainian towels, with all vintage embroideries, repurposed as new garments. They were also showing men\u2019s shirts that were upcycled with feminine styling, along with vintage headscarves made from upcycled water bottles.<\/p>\n
\t\t\t\t\tA sweater from Mul-Olga. <\/p>\n
\t\t\t\t\t\t\t\t\tcourtesy image<\/p>\n
\n\tOlga Mul said, \u201cMy product is different. It\u2019s not only clothes, it\u2019s all history.\u201d The collection retails from $500 to $2,500.<\/p>\n
\t\t\t\t\tA coat from Mul-Olga.<\/p>\n
\t\t\t\t\t\t\t\t\tcourtesy shot<\/p>\n
\n\tBridget Quinn, owner of Liza\u2019s Lace in Southold, N.Y., said she was shopping for both vintage and new clothing at D&A.\u201dThis caught my eye,\u201d said Quinn about Mul-Olga.<\/p>\n
\n\t\u201cI worked in wholesale before I opened the store. D&A was where you\u2019d go to find cool, unique brands.\u201d She said she purchased belts from Kim White Handbags that she carried last season and they did well.<\/p>\n
\n\t\u201cI love the story. I love that it\u2019s a labor of love. I do vintage because I think it\u2019s sustainable and it\u2019s something that\u2019s one-of-a-kind pieces. This emulates that. I like investing in my clothing,\u201d said Quinn. The store opened in June.<\/p>\n
\n\tSamantha Sung, a brand that\u2019s known for its dresses and hand-printed silhouettes, was performing well at the show. Everything is made in Indonesia of fabrics including cotton, stretch taffeta and silks. Helen Zhikhareva, who owns Showroom 48, said it was a busy show, especially Thursday. She said she opened a lot of new accounts. She said the Samantha Sung line focuses on prints, with dresses wholesaling from $417 to $475. The company sells nationwide, and does a significant business in Europe and Asia as well, she said.<\/p>\n
#Designers #Agents #Wraps #Successful #Exhibition #NYFW #Hustle<\/p>\n","protected":false},"excerpt":{"rendered":"
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