<\/p>\n
\n\tLONDON \u2014 With sales booming and space at a premium, Liberty has opened the Fashion Jewellery Gallery, which specializes in demi-fine and fashion-led designs.<\/p>\n
\n\tThe new space houses 37 brands, including 11 exclusives, and is located on the first floor, adjacent to the designer and advanced contemporary womenswear rooms.<\/p>\n
\n\tTen shops-in-shop line the perimeter of the new space, which features rows of glittering glass cases and a living room area for launches, events and consultations.<\/p>\n
\n\tThe gallery is meant to complement the fine jewelry hall on Liberty\u2019s ground floor, which specializes in 14- and 18-karat gold pieces, and which has been running out of space due to new brands arriving.<\/p>\n
\n\tIt has also opened in response to customer demand. Liberty said jewelry sales are up 20 percent year-over-year, with customers eager to discover new brands, layer jewelry, and wear a mix of metals and of old and new pieces.<\/p>\n
\t\t\t\t\tThe consultation area in Liberty\u2019s new jewelry gallery.<\/p>\n
\n\tRuby Beales, Liberty\u2019s jewelry buying manager, said her team worked hard to find new brands, or ones not currently available in the U.K., in a bid to add excitement to the space.<\/p>\n
\n\t\u201cWe thought hard about the customer journey, brand adjacencies and prices, too. We wanted there to be a sense of discovery, and we wanted the space to be as interactive as possible,\u201d she said during a walk-through.<\/p>\n
\n\tThe gallery is next to designer womenswear and advanced contemporary collections on the first floor, because the store wants fashion and jewelry to complement each other, she said. She and her team have positioned statement jewelry brands such as Kenneth Jay Lane, Julietta and Vivienne Westwood right near the passage that leads to the fashion part of the floor.<\/p>\n
\n\tExclusives include Wouters & Hendrix, a 42-year-old brand based in Antwerp that specializes in organic, surreal and often humorous designs.<\/p>\n
\n\tThe Liberty shop-in-shop is Wouters & Hendrix\u2019s first store outside Benelux. It is stocking necklaces adorned with copper-plated mussel shells; rings with chessboard patterns inspired by Marcel Duchamp\u2019s passion for the game, and brooches shaped like Salvador Dal\u00ed\u2019s Mae West lips.<\/p>\n
\t\t\t\t\tLiberty\u2019s new jewelry gallery on the first floor.<\/p>\n
\n\tFrench brand Gas Bijoux has also picked Liberty to open its first shop outside its home country, selling its colorful, textured, bohemian-flecked designs. Missoma, a longtime Liberty brand, has installed a welding machine for bracelets while Daisy London is creating personalized jewelry boxes in its shop-in-shop.<\/p>\n
\n\tThere are in-house jewelry specialists on site who aim to offer expert, unbiased advice to customers across the brands, and in gifting and collecting. Liberty is also stocking fabric dust bags, matching cleaning cloths, handwoven envelopes and note cards as part of its service in the new space.<\/p>\n
\n\tBeales said jewelry \u201cis one of the most personal categories we buy and increasingly our customers are looking for pieces that reflect their individual style, rather than simply following trends. The Fashion Jewellery Gallery was created in response to that shift.\u201d<\/p>\n
\n\tShe added the new gallery \u201cis about helping customers discover pieces they may not have been looking for, but fall in love with nonetheless. That\u2019s always been at the heart of the Liberty experience.\u201d<\/p>\n
\t\t\t\t\tThe Danish brand Kinraden has a shop-in-shop at Liberty\u2019s new jewelry gallery.<\/p>\n
\n\tLiberty has been on a mission to reshape its floors to cater to customer demand and the way people shop today. Over the summer it expanded its fabric floor by 140 percent, taking over an area formerly dedicated to tableware, crockery and small home furnishings.<\/p>\n
\n\tLydia King, Liberty\u2019s retail managing director, told WWD in July that the store\u2019s overall strategy is \u201cto focus on what we do well. Fabrics are integral to the brand, they\u2019re in our DNA. We wanted to celebrate the category, elevate the customer experience and show the breadth of our range.\u201d<\/p>\n
#Liberty #Opens #Jewelry #Hall #Response #Customer #Demand<\/p>\n","protected":false},"excerpt":{"rendered":"
LONDON \u2014 With sales booming and space at a premium, Liberty has opened the Fashion Jewellery Gallery, which specializes in demi-fine and fashion-led designs. The new space houses 37 brands,… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-1045","post","type-post","status-publish","format-standard","hentry","category-editors-pick"],"_links":{"self":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1045"}],"version-history":[{"count":0,"href":"https:\/\/stock789.top\/index.php?rest_route=\/wp\/v2\/posts\/1045\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock789.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}